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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. If it is, you can then evaluate whether it’s leading to an increased CPA. ” You can also then view the CPA to get a sense of whether that’s trending up as well.

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Where Did the Inspect Tool Go?

Jon Loomer

What was nice is that we could see Frequency charted over time against your CPA. But you could chart it against CPA to spot whether the two are related. Does it result in an increase in CPA? Watch Video I recorded a quick video on this, too! This will obviously drop over time. You could visualize this here.

CPA 185
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How are Video Views defined in social media? On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different. TikTok counts a view as soon as a video starts playing. YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. Video Views. That’s it. If you set a $10.00

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How Often Should You Update Facebook Ad Creative?

Jon Loomer

This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. This allows your target audience to see new images, videos, or messages that could resonate in a different way. Watch Video. I recorded a quick video on this topic, too. Is it no longer profitable?

Facebook 192
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Turning Facebook Analytics Into Action

Jon Loomer

You could use that ad to explain more about what you do, what makes your product or service different, or launch a video describing it. Launch a video advertisement that gives more of your company backstory to those users. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.

Analytics 167
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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. Watch Video I recorded a video about this, too. Highest Volume Highest Volume is the default bid strategy for most performance goals. The only goal is volume of optimized actions. When should you use this? In most cases.