article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Residential profiles. Seasonal and Events.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Residential profiles. Seasonal and Events.

article thumbnail

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically. And more recently, Twitter shared that Promoted Tweets with 40-60 characters of copy result in a much lower CPA than longer Tweets. Shared link. Links are another popular way to share to Facebook.

Instagram 111