How to Craft the Perfect Post on Facebook, Twitter and Instagram
Buffer Social
MAY 18, 2017
When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically. And more recently, Twitter shared that Promoted Tweets with 40-60 characters of copy result in a much lower CPA than longer Tweets. With Twitter Ads , tweets that mention “new” products or services achieve a 10 percent lower CPA and a 26 percent lower cost-per-link-click (CPLC) and we believe the same to be true for oragnic, non-promoted tweets.
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