Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know
The Realtime Report
FEBRUARY 2, 2024
A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. This data emphasizes the potential impact of Reddit’s strategic move on advertisers’ bottom lines.
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