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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Test Keyword Lists. Ad Testing.

CPA 100
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How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business

The Realtime Report

Many small businesses choose instead to employ help to do specialized tasks for the business, such as administrative duties, marketing campaigns, or physical labor. If you have the liquid cash available to pay a CPA or bookkeeper, then you should go ahead and do so. The good news is that you don’t have to do it alone.

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Turning Facebook Analytics Into Action

Jon Loomer

This funnel helps me understand how all traffic that’s come through our site within the last 90 days has behaved. Question 2: Some of my existing site traffic isn’t going to buy immediately, so what else can I do with that audience? Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.

Analytics 167
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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. Some metrics carry over, like bounce rate, total page visits, and time spent on-site.

B2B 101
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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.