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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Being successful on TikTok is a lot more work than trying to make trendy, viral videos or launch catchy hashtag challenges, it starts with a strategy that includes a meaningful measurement plan. View Views: Overall account video views. Videos Your Followers Watched: Overview of content that is most popular with your followers.

Analytics 154
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

There are six main types of YouTube ads that your brand might consider running on the video platform. This means you’ll want to really pull a viewer in during those first five seconds to get them to watch the remainder of your ad before skipping to their actual video. In-feed video ads. Create your video ad.

YouTube 108
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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

All creative tests are data-driven, meaning if we test product vs. lifestyle, we will look at final CPA to determine the winner and apply that learning to future tests. #3 They are a consistent performer, but I find the budget can still get eaten by feeds. 3 Try Out New Placements and Sizing Options.

UGC 167
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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

This targeting option includes people who’ve interacted in any way with your Facebook page, people who’ve opened but not filled out a lead generation form, people who’ve opened a Canvas, and people who’ve watched a certain percentage of one or a combination of Facebook videos you’ve launched.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Two-Cent Video Ads. Video ads are far more memorable than static images and plain text. But to achieve this low cost, your video must abide by a few principles. Create value for the user instead of another sales pitch in their news feed. Videos that rely solely on facts do not generate shares. Make it fun!

CPM 148
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. You don’t need a bunch of followers or professional video editing skills.

UGC 92
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New Facebook Ads Manager: A Complete Guide

Jon Loomer

Video Views. Video Engagement. Video View Type. Placements include: Desktop News Feed. Mobile News Feed. Local Awareness. Event Responses. Offer Claims. This is awesome! Now it’s built in! Metrics: Cost Per Result. Lifetime Spent. Impressions. This is also new! Column Presets: Performance. Engagement.

Facebook 114