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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

In-feed video ads. An in-feed video ad appears at the top of YouTube search results as well as alongside related YouTube videos. Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach.

YouTube 106
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

However, it stinks to realize after you’ve spent $100,000 and met your CPA goals for that spend that it really would have been helpful to know that long-term revenue those users produced. PPC Associates does search, display, social, and mobile advertising for medium to large clients ranging from ecommerce to lead gen to EDU. [

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

This powerful new ad unit is undoubtedly going to expand as time goes on and News Feed competition increases. In this test, the cost per acquisition (CPA) was as much as 60 to 80 percent less than that of a traditional mobile News Feed ad.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

Placements include: Desktop News Feed. Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. Now it’s built in! Metrics: Cost Per Result. Lifetime Spent. Impressions. This is also new! is smaller than.

Facebook 114
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Social Media Marketing Guide: Facebook

Little Web Giants

These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). For developers to integrate their webpages into the social graph, they use the Open Graph protocol.