How Political Ads May Impact Paid Social Campaigns
Ignite Social Media
APRIL 23, 2020
In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. If costs continue to creep up and exceed your maximum CPM or CPA, consider implementing changes in your social strategy. For example, if you’re running on the Instagram Feed, consider Instagram Explore.
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