How Much Do Facebook Fans Still Matter?
Jon Loomer
MAY 26, 2015
CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35 Look no further than the CPM. That will certainly impact CPM.
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