article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). og:image” – A URL for an image, such as “[link].

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). og:image” – A URL for an image, such as “[link].