Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
For example, boosting a post for engagement still creates a subtle Like button that users can click. You’ll only get charged for the post engagement. Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. CPC across all industries.
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