Sprout Social

DECEMBER 6, 2023

We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). That can look like reading reviews, speaking to customers and of course, consulting influencers. For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

B2B 118

B2B Influencer Brands Marketing 118

Ignite Social Media

OCTOBER 28, 2016

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. While this is certainly one way to get the job done, brands need to understand that this course of action can easily end with a less than satisfying outcome. Finally, go ahead and issue the RFP before the holidays are upon us.

RFP 60

RFP Issues Social Media Proposal 60

Convince & Convert

FEBRUARY 12, 2012

Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. IT projects. Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Proactive Report

FEBRUARY 7, 2016

and, of course, KPIs. A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. You’ll need specific tools to measure # socialmedia deeply, of course – integration gets to be a big concern. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{.

Content 40

Content RFP Metrics Case Study 40

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Of course, it’s good business for the folks at PageLever. Of course, who wouldn’t recommend that? I’ve just had a crash course on it in the last two years. It’s great.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Of course, it’s good business for the folks at PageLever. Of course, who wouldn’t recommend that? I’ve just had a crash course on it in the last two years. It’s great.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114