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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Of course, the platforms you analyze will depend on your niche and the audience you’re targeting. The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition. What hashtags do they use most often?

Analysis 186
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Courseopedia Search Engine Helps You Find Courses

Bill Hartzer

And this one seems to be pretty useful if you’re looking for courses of any type, even college courses. Courseopedia is a new search engine (just launched recently in beta) that aggregates courses from many different sources: it allows you to quickly and easily find courses and view comments that others have left about it.

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Why Do We Need a Social Media Policy?

SocialFish

Of course you need a social media policy. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. My first thought was Duh!

Policies 222
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

A3 And of course it doesn’t talk to out-takes and outcomes – what has our PR activity actually driven? Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ).

CPM 204
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8 Ways to Strengthen Remote Company Culture

Likeable

And that goes for communication outside of work, too—we started using Slack after transitioning to working remotely and it’s helped our team culture tremendously by giving us a place to talk about “lunch table topics” like music, movies, and (of course) our pets. Have individual check-ins. Keep your employees happy and engaged.

Company 111
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8 Things To Know About Social Media Compliance

Keyhole.co

Of course, depending on your industry, the rules will be different. Of course, it might not only be your own posting that you need to watch out for. During the course of advertising, employees will handle lots of data. Be aware of advertising mistakes Advertising is one of the major reasons brands use social media. Definitely!

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

And that, of course, means that you can acquire entirely new customers – using the same technology that makes search engine marketing so effective. In fact, we do go on and on in our latest white paper: Twitter’s Tailored Audiences Handbook: Everything marketers need to know to augment their targeting capabilities in Twitter.

Twitter 132