Bill Hartzer

JANUARY 16, 2024

My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.

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Facebook Notification Privacy Issues 172

Later

MARCH 22, 2021

social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Facebook BluePrint’s “Improve Your Creative Strategy”.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Jon Loomer

JANUARY 20, 2024

Facebook page reviews have become completely worthless… When page reviews first became a thing around a decade ago, they were helpful. But now It’s a primary target of spam attacks on Facebook. Of course, this won’t do anything about the DM spam that Meta can’t seem to do anything about , but this is a start.

Review 123

Review Facebook Mobile Course 123

Waxing UnLyrical

SEPTEMBER 2, 2020

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I realized that as much as I love, and am proud of, the Master Course ( and I am ), I don’t have the bandwidth to maintain it the way it deserves. What about you?

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Course Training Consultant Class 130

Social Media Today

NOVEMBER 1, 2021

Looking to up your digital marketing skills and qualifications, and give yourself a leg-up on the competition?

Course 218

Course Analytics Marketing Skills 218

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. You could still find ways to make that work, of course. You can watch it here… @jonloomer Big updates for Facebook lead ads forms. Watch Video. Will you use them?

Facebook 210

Facebook Overview eBook Course 210

SocMed Sean

AUGUST 23, 2019

SocMedSean - Social.Media.Sean Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC No doubt about it…the growth of the digital space has fueled growth in online education. But what if your course just isn’t performing? No askers – Meaning no one is able to find your course at all.

Course 178

Course SEO Engineering URL 178

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

Advertising 186

Advertising Instagram Facebook Privacy 186

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. This, of course, is where it gets dicey. The Change.

Facebook 212

Facebook API Advertising Conversation 212

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Of course, Meta is the only one who can tie these things together.

Conversation 198

Conversation Facebook URL Report 198

Ignite Social Media

AUGUST 28, 2019

We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. Facebook Blueprint. Skillshare – Free Social Media Marketing Courses.

Social Media Management 123

Social Media Management Course Social Media Conference 123

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

Facebook 190

Facebook How To Reputation Types 190

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Of course, we don’t know how these job titles are segmented and determined to fall within each group.

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B2B Facebook Diagrams Industry 217

Jon Loomer

FEBRUARY 7, 2022

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. Of course, this may negatively impact your advertising if you rely on targeting options that are no longer available. Of course, that was only the beginning. I covered it on a Pubcast Shot as well. The Surprise Removals.

Facebook 212

Facebook Course Advertising Organization 212

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Of course, things got a bit weird and difficult to predict since 2020. I use the Within Marketing Pulse to track Facebook CPM and other information.

CPM 197

CPM Facebook Sample Samples 197

Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. Of course, Special Ad Audiences are going away due to Meta’s settlement agreement with HUD. Facebook isn’t particularly helpful on this point. Let’s go… What Are They?

API 214

API Facebook Course Issues 214

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently. If so, Facebook will dynamically expand to reach these other people. Facebook uses the targeting you select as a guide.

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. The point is that Facebook ignores quality for these options. Ultimately, Facebook doesn’t care about quality.

Content 202

Content Facebook Course Campaign 202

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

How To 199

How To Facebook URL Cost 199

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

Eventful 203

Eventful Report Facebook Aggregator 203

Waxing UnLyrical

FEBRUARY 13, 2017

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together. 24 (midnight EST).

Course 168

Course Module Training Banking 168

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Of course, someone commented on a video I created that they’ve had this for a year. And here’s a video I created about this feature… @jonloomer You can now pin campaigns, ad sets, or ads to the top of Facebook Ads Manager. Is that true?

Campaign 187

Campaign Facebook Features Examples 187

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. But that, of course, isn’t realistic.

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Cost CPM Facebook Compete 216

Jon Loomer

NOVEMBER 21, 2022

Of course, you could also start this process from your Business Manager by selecting “Ask a partner to share their assets.” Of course, if it is set up incorrectly, you won’t get that. Creating new ad accounts seems to be one of those actions that can create flags within Facebook’s systems.

Facebook 195

Facebook Policies Advertising Course 195

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. 15 of the best social media training courses and resources. Social media training courses for beginners. Cost: Free.

Training 111

Training Course Resources Social Media 111

Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. Do not touch a Facebook ad that’s working. Of course, the root causes aren’t clear, so we’re never entirely certain about how, when, or why this happens. ” That, of course, is a bad thing.

Facebook 179

Facebook Advertising Campaign Cost 179

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

Video 195

Video How To Facebook Groups 195

Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder.

Facebook 200

Facebook Advertising Engagement Cost 200

Laurel Papworth

MAY 24, 2017

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

Course 56

Course Facebook Social Graph Training 56

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

Instagram 200

Instagram Facebook CPM Feed 200

Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. This setting impacts two things: How Facebook optimizes ad distribution. How Facebook reports conversions.

Facebook 198

Facebook Conversation Report Advertising 198

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 203

Jon Loomer

DECEMBER 2, 2021

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). You’re competing with millions of other advertisers in the Facebook ads auction. Competition, of course, is the primary factor that gets amplified during the holidays. Let me know in the comments below!

CPM 209

CPM Facebook Discount Cost 209

Jon Loomer

DECEMBER 1, 2019

This process just became a lot easier with Facebook’s new automatic translation feature. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature. The problem, of course, is that you’d need to translate this manually.

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Features Facebook Course Process 198