Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. It’s engaging stuff, I guess. “Oh, crap.

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Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Facebook 2018 is all About Engagement.

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Social Media Marketing

MAY 20, 2019

That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions.

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Kikolani

SEPTEMBER 5, 2017

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. Suddenly, just as I was about to promote, pre-sell and launch into an e-course.

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Hootsuite

JANUARY 6, 2022

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). It’s a simple way to potentially improve engagement, but a powerful one. Hypothesis: Posting when your audience is online can improve your Instagram engagement rate. The hottest social media trend this fall? And if that fails?

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Jon Loomer

NOVEMBER 13, 2023

When someone chooses to get reminders for your event, they’ll be notified three times: 24 hours before the event 15 minutes before the event At the time of the event Of course, you can also create Reminders Ads. Create Reminders Ad To create a Reminders ad, you’ll need to use the Engagement objective.

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Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

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Jon Loomer

FEBRUARY 22, 2024

Now that YouTube allows you to connect your show’s RSS feed, you can embed a YouTube version of your podcast on your website. This will give you much more insight into engagement with your podcast on your website. You can then track these results in Ads Manager (using 1-day click attribution, of course). You have another option.

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Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. And more opportunities to post means more opportunities to creatively engage with your audience. Cute Instagram story ideas.

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Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel to your Instagram feed. Then tap Repost (or the equivalent button in your app), then Feed to share it to your as an Instagram post to your grid. Step 1: Download a repost app.

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Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. The Growing Importance of Engagement. Now, consider a post published to an audience of 20,000 followers that generates a high engagement level.

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Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. Panelist Lexie Rock , the Digital Media Director at the Office of U.S.

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Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. Why do we follow that rule?

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SocMed Sean

AUGUST 12, 2018

Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing. Consider these five reasons why you should take a course in marketing. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below.

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Sprout Social

MAY 9, 2022

So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed.

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Engagement Video Trends Education 120

Jon Loomer

DECEMBER 7, 2023

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. You of course need to add the Meta pixel , but that’s the bare minimum. But it’s more than that.

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Supposedly, of course.

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SocMed Sean

AUGUST 12, 2018

Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing. Consider these five reasons why you should take a course in marketing. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below.

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Course Skills Marketing Training 100

Mindjumpers

JULY 11, 2012

The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page. Fans engage with brand pages to express themselves. Send a clear message.

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Jon Loomer

JULY 10, 2023

Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. This allows you the potential of getting your product noticed by someone who is in a shopping mindset and engaging with similar products. Instead, it’s a segment of a placement.

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agora pulse

JUNE 9, 2020

Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. Results also showed that the Nationwide campaign content engaged men more often than women. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. Story Pins.

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Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Feed Feedly B2B Instagram 100

Sprout Social

AUGUST 22, 2022

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. With 37% of consumers saying live video is the most engaging content type, it’s a valuable asset to your video marketing strategy. Click on the ones you want to search.

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Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags.

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Jon Loomer

JANUARY 19, 2022

First, they are engaging for the user since they auto-play and can be watched directly from the news feed. Second, engagement with these videos gives advertisers retargeting capabilities. Facebook Engagement Custom Audiences. Everyone who engaged with your page. People who engaged with any post or ad.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

MAY 3, 2022

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was nothing like video engagement metrics, for example. Ummmm… Be disappointed?

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Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Jon Loomer

APRIL 12, 2022

The goal of the auction isn’t necessarily to award the ad with the highest bid a placement in a particular user’s feed. The hope is to accomplish two primary things: Show a user an ad they are likely to care about and engage with. The goal, of course, is to win these auctions in a balanced way. Well, technically.

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Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Jon Loomer

OCTOBER 10, 2022

And if you get increased engagement, that often leads to lower CPM costs in ad spend. Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. I’d keep everything else in feeds unchecked. Of course, I’m excluding those who already watched the video.

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Jon Loomer

MAY 29, 2023

Organic leads will still get sent just like paid leads, of course. First, organic leads would only be possible, of course, if you change your form to “Open.” When you do this, it appears organically in the feeds of your followers. High Engagement. There are two primary ways to see when this happens.

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Hootsuite

APRIL 1, 2020

Subscribers may be notified in their homepage feed and see the video in What to Watch Next. Engage the audience. Here are some engagement-boosting tactics: Provide recaps. Don’t be afraid to ask for engagement, too. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines.

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