Koka Sexton

AUGUST 6, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. I was brought on to build the channel and help the existing sales team become more channel friendly and work with high value partners.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

MAY 8, 2009

The four founders were all team members at Google and helped to launch such products as Google Maps, Adsense, GMail and Google Groups. How NOT to use your Social Media Marketing Manager! The site has been around for a while but in recent weeks I have been seeing a lot of activity on my profile that I hadn’t seen before.

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Koka Sexton

OCTOBER 9, 2008

This is the story of fire team leader Marcus Luttrell, the sole survivor of Operation Redwing, and the desperate battle in the mountains that led, ultimately, to the largest loss of life in Navy SEAL history. On foot, the team encountered two adult men and a teenage boy. How NOT to use your Social Media Marketing Manager!

Review 53

Review Foursquare WordPress CoTweet 53

Koka Sexton

AUGUST 7, 2007

One was a commander of a Navy Seals team and the other was a successful business man. The results that a team of 4 highly trained men can produce on the battlefield can be duplicated in the office and this book does a great job of showing the correlation. How NOT to use your Social Media Marketing Manager!

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

JUNE 10, 2009

I am driving the company’s Channel Business Development as well as working with the development team and marketing groups as a Product Manager. I was brought on to build the channel and help the existing sales team [.] How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

JUNE 10, 2009

I am driving the company’s Channel Business Development as well as working with the development team and marketing groups as a Product Manager. I was brought on to build the channel and help the existing sales team [.] How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

JULY 27, 2009

It’s an adjustment but I’m submitting good stuff that is getting approved by the team so I guess I am doing something right. The company has a great team of sales, marketing and support people. How NOT to use your Social Media Marketing Manager! I really should have looked into this before getting hired.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

JULY 27, 2009

It’s an adjustment but I’m submitting good stuff that is getting approved by the team so I guess I am doing something right. The company has a great team of sales, marketing and support people. How NOT to use your Social Media Marketing Manager! I really should have looked into this before getting hired.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use get_bookmarks() instead.

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use get_bookmarks() instead.

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Koka Sexton

SEPTEMBER 25, 2008

There are local blogs that focus on the high school sports teams and some that focus only on the school districts. How NOT to use your Social Media Marketing Manager! Start local blogging Where are your favorite places to eat, are there any local radio stations you can write about, what are some of the issues going on in your city?

WordPress 40

WordPress Foursquare CoTweet CoTweet 40

Koka Sexton

DECEMBER 5, 2008

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Foursquare 40

Foursquare News WordPress CoTweet 40

Convince & Convert

JUNE 17, 2011

Guest post by Jeff Rohrs VP of Marketing Research and Education at ExactTarget. Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I’m now over 250 words in, and I haven’t provided even a single marketing stat. Jay Baer has made a terrible mistake. That’s false advertising.

CoTweet 118

CoTweet CoTweet Marketing Fashion 118

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 15, 2010

Robin Wauters reviews Trackur, an online reputation management and social media monitoring tool created by Andy Beal and team. This is a slick tool, and my one experience with their support team was impressively brief and helpful. 5 Free B2B Marketing Tools by Modern B2B Marketing. Stumble upon something good? Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

RSS 128

RSS Research B2B Consultant 128

Kikolani

SEPTEMBER 24, 2010

The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ? Making Money Online / Online Marketing. 5 underused Twitter clients – beyond Tweetdeck, CoTweet, and HootSuite. Miss Voting on Sphinn?

Mashup 121

Mashup Resources Engineering Communities 121

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Koka Sexton

OCTOBER 5, 2010

I’m working on a Social Media Primer that I’m going to give to the sales team next week so they can have a better idea of what my plan is and how they can be a part of the process of getting InsideView seen by as many people as possible. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links.

Social Media 166

Social Media Embedding CoTweet CoTweet 166

Koka Sexton

MAY 1, 2007

For example, let’s say that a worker comes to a team meeting unprepared and you want to say something about the situation. How NOT to use your Social Media Marketing Manager! If you do have to approach an employee individually, start with positive feedback before moving onto the negative comments and the request for change.

Domain Name 40

Domain Name Real Estate How To Yahoo 40

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. The kismet.

Social Media 126

Social Media Strategy Conference Eventful 126

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

I play on a football team, golf, water polo, bowling, and some video games. He’s super muscular from being on a swim team for years, and he’s the sweetest guy I’ve ever known. They work in libraries, for law firms and on the stock market. How NOT to use your Social Media Marketing Manager! I love him!!

Types 99

Types List Comments Posterous 99