Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. The Wall Street Journal said email’s era had ended thanks to Facebook.

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RSS Research B2B Consultant 128

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Koka Sexton

OCTOBER 5, 2010

I did some of the homework before officially starting and it was mainly about jumping with both feet and starting to engage with the community. We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn. Facebook Twitter If you enjoyed this post, make sure you subscribe to my RSS feed !

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Social Media Foursquare CoTweet CoTweet 58

Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Those hashtags that Facebook rolled out?

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Social Media Embedding CoTweet CoTweet 166

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? Facebook is preferred for information about the brand’s activities, and email is preferred for product updates.

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. This level of vagary is useless. What makes SXSW special is the accidents. The kismet.

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Social Media Strategy Conference Eventful 126

Koka Sexton

SEPTEMBER 29, 2008

But its true ladies, dating a geek isn’t guaranteed to get you a winner, there are not too many women on line engaging in geek pursuits for a reason, geeks are assholes with an inability to act in a polite matter from years of social exile. They work in libraries, for law firms and on the stock market. Have a facebook account?

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Types List Comments Posterous 99