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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. Your Success Breeds My Success. And Vice-Versa. 3rd most common reason). 3rd most common reason).

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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. 71% of Facebook members have become more selective about “liking&# companies. Not one bit.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

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Measuring your social output

Jeff Esposito

Facebook provides this data under the site’s Insights function. Engagement. One of the biggest benefits of social media is generating engagement with both existing customers and potential customers. Tracking engagement can be done on a number of levels.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

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Koka Sexton dot Com

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.