How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty.

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Are Spammers on Your Mailing List Costing You Money?

Kikolani

You're reading Are Spammers on Your Mailing List Costing You Money? Kikolani is now using Feedblitz to deliver the latest posts to you via RSS. A few weeks ago, I noticed that Aweber charged me a little more than usual.

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Trending Sources

4 Critical Mistakes that Cost me 1000?s of Subscribers, Fans and Followers

Kikolani

After that interview, I realized I had made some critical mistakes that had costs me 1,000′s of potential subscribers, fans and followers. A Focus on RSS Numbers. The number of people who subscribe to your blog via RSS is one of the most meaningless metrics because it’s not an accurate representation of who is really reading your blog. I’ve found blogs with 1,000′s of RSS subscribers and virtual no comments.

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100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. RSS Mix.

RSS 16

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. RSS Mix.

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Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more.

The Future Of Facebook And The Newsfeed

Twist Image

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. Do you remember Facebook before the timeline. before newsfeed? I do. I loved the introduction of Facebook's news feed when it happened.

Show 443 - The End of Sustainable Competitive Advantage?

Engaging Brand

How assets should be about access not ownership, reducing the cost of capital. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed.

Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Puzzle Marketer

Some are free and others cost money. Add your social media icons and some special images around signing up for RSS or email alerts. Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressI have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully.

Your 2011 Digital Marketing Reboot

Twist Image

Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Does it have a RSS feed? Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about world-class websites and getting found on the search engines anymore.

Content aggregation solutions move beyond the RSS feed

emediavitals.com

While aggregating third-party information has helped fill the content coffers, many publishers are looking to move beyond simple RSS feeds, which deliver headlines but little else in terms of the quality and relevance of the information being served. For many companies, the trick is balancing the efficiencies of automated content delivery with the costs of organizing and presenting that information in a unique manner. eMedia Vitals eMedia Jobs Blog Mobile advertising: What works?

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth

In this blab session we looked at low cost or free tools for VAs, online businesses and medium size businesses. Feedburner and RSS. Monitoring & RSS readers for social media: NEW: Sproutsocial for monitoring (plus more). Use the RSS tool for other people’s channels e.g

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The Technology Part to Your Content Marketing Plan

Razor Social

Feedly is probably the most popular tool for aggregating RSS feeds. Outbrain operates on a cost per click model, so you pay for views on each piece of content you promote, whether it is a video, article, or an infographic.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Marketers are being forced to find ever more cost effective ways of engaging with users. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. This is a guest post from James Bentham. SMS, really?

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Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. This is a guest post by Adam Leiter.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. This is a guest post by Babu M. Varghese.

45 Marketing Tools to Consider for 2017

Razor Social

The tool then sends you alerts to your email or RSS feed reader each time it finds relevant mentions. You can subscribe to as many RSS feeds as you like, and you can organize the content into relevant categories. What are the hottest marketing tools you should be using in 2017?

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Feature Friday: How to Increase Web Traffic

Ari Herzog

You can either buy ads from search engines, which might be costly, or go for traditional search engine traffic generation. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic.

Top Tools for Mobile Marketing

SocialFish

A very economical choice with zero cost to host up one app and $15/month for 50 apps or more if needed. Build Your Organization’s Mobile Site: Mippin : This tool allows you to create a mobile site from a site that uses RSS feeds. Cost Estimator.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Social media can indeed provide a time- and cost-effective way to conduct market research. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lisa Kalner Williams.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

Gmail is free, but the storage space will cost more money.). RTM is free, but extra functionality such as mobile access costs $25/year.). I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome. 30/domain one time cost.).

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

You can syndicate your blog posts to Facebook via your RSS feed. The app costs a little more if you add this feature, but I think it’s worth it.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Manroop is the Managing Director of Qudos Animations , an animation studio specializing in producing high impact animated web videos at an affordable cost. This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Subcontracting arrangements can lead to serious execution problems including miscommunication, missed deadlines, and cost overruns. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

More engagement equals cheaper ad costs. With Feedly, you can subscribe to multiple RSS feeds, categorize content, and then curate for sharing on social media. Are you tired of all the fluff you read on marketing?

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Possible downsides are cost and lack of flexibility. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Brad Shorr. Want more?

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

The cost of 1000 impressions is $5 (according to Vitrue) so the cost of 60 million impressions is $300,000 (60 million x 5/1000=300,000). Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

How To Automate Twitter Without Looking Like an Idiot

SocialFish

I just wanted to be sure my efforts to achieve goals #1 and #2 weren’t increasing short term impressions and engagement at the cost of regularly annoying enough of our followers to the point of unfollowing. Find the RSS feeds for each source.

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Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results

Techipedia: Tamar Weinberg

To me, the cost to profit arbitrage was worth it. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Sunil Sajnani.

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48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Number of RSS subscribers (regular readers). Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific).

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Take advantage of free or low-cost blog tools and resources? Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.

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6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

Viper Chill

At the time, bloggers were reliant on RSS subscribers more than ever and many of them used Feedburner to track how many people subscribed to their feed. App Cost : A way to calculate the likely cost of a mobile app you’re looking to develop.

Social Business Trend for Next Decade

Engaging Brand

No doubt our RSS feeds will be awash with trends for 2013 any time soon however I would like us to think about something bigger that is happening in business. No more delivery costs with escalating fuel hikes. The ability to truly customise with no extra cost. Social media or social marketing have changed the way customers see the relationship with brands.

Change or Die | Fast Company

Buzz Marketing for Technology

He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. HP Officejet Pro Printers and Inks Professional color printing for up to half the cost of laser. Newsletters / RSS Feed. RSS Feeds.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content.

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Time-Saving Tools and Apps for Social Media Management

SocialFish

The app is currently in beta, costs nothing (free currently) and promises to add more features soon. For $50 a month you can manage 25 different accounts along with 15 RSS feeds. Social media helps you boost traffic to your website (and your physical office!),

Show 428 - Employee Engagement and Your Green Goldfish

Engaging Brand

Employee engagement examples which cost nothing. How the return on investment is the same for small employee recognition as the large, costly initiatives. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed.

The Perfect Storm in Customer Service

Buzz Marketing for Technology

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. Tags: Customer Support Interactive Marketing RSS Social Media Support

Show 459 - Shifting Your Strategy from Product to Customer

Engaging Brand

Lessons from the Industrial Age on how to view your cost base. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode.