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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

In particular, will Facebook ads CPM costs increase? There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle. CPM (Cost Per 1,000 Impressions) is essentially the cost to show your ads. The cost of advertising is clearly falling, and that drop is increasing with each quarter.

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Why can’t the news be about news?

Sherrilynne Starkie

The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution. Sun News Network (Photo credit: Wikipedia). The fact that we are even discussing Canadian television news has got to be a good thing.

News 271
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Ready for the good news? But how do you know if your costs are “good” or not in the first place? Cost per action or conversion. this year, I’d have $432.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS .

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

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Facebook’s New Metaverse Project Will Cost ‘Billions’ Of Dollars

Forbes Social Media

It's the first glimpse at how much it'll cost Facebook to build the technology behind this untested concept.

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Meta Tells US Publishers That its Cutting Funding for News Tab Content

Social Media Today

As its metaverse-aligned costs continue to rise, Meta is looking to reduce wherever it can.