3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Trending Sources

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions.

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Cheat Sheet: Social Media Ad Metrics & Formulas

Firebelly

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Cost Per Click. This metric is often associated with website click ads. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement.

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Now, divide by 12 to get approximate monthly costs for social media.

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success. However, it can regularly seem difficult to wrangle the right metrics through the sea of available options and then drive true meaning out of them.

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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Do you know what Feb. 2nd was?

Why Share of Voice is a Useless PR Metric

Dave Fleet

But the real strategic advantage comes in that the cost of the ad space is a known quantity. What action can you take based on a SOV metric alone? This is a guest post by my Edelman colleague Rob Clark.

Should Advertising Cost Less?

Twist Image

When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. advertising metrics.

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Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model.

4 Critical Mistakes that Cost me 1000?s of Subscribers, Fans and Followers

Kikolani

After that interview, I realized I had made some critical mistakes that had costs me 1,000′s of potential subscribers, fans and followers. The number of people who subscribe to your blog via RSS is one of the most meaningless metrics because it’s not an accurate representation of who is really reading your blog. If there’s one thing that cost me and many other bloggers 1,000′s of subscribers, it is not having landing pages in their guest post bylines.

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Looking at this strictly as business, we are providing our services for below market value in most cases based on the dollar cost of the service/product being given.

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9 Content Metrics to Keep an Eye On

Writtent Blog

Here are 9 content metrics that will help you determine tangible ROI from your content production. Bounce rate is another important ranking factor, a metric that measures the ratio of the number of one-page visits to the number of total visits. Costs.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. The most relevant SEO metrics for backlinks. To decide if a backlink is good, you can’t rely on just one metric.

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. Six Twitter Metrics.

The Social Organization: Social Media Metrics

rhappe.typepad.com

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Hutch Carpenter from Connectbeams Thoughts Got More Metrics? I think network theory, social dynamics and complexity needs something completely different as metrics - a hole new mindset.

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Figure out which content marketing metrics you want to measure and why. Acquisition costs for user, leads, and sales. Social metrics.

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

This directly correlates to increased metrics. If nothing works to engage fans on your Facebook page, remember that lower visibility may increase your cost per customer and directly correlate to losing profit potential. Media Facebook metrics

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30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Create a quick glossary of definitions, and publish as low cost marketing.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Don’t let old content become a sunk cost. Measurement & Metrics Strategy making better videos Measuring Multimedia video CTAsGuest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas.

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5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Social Media Metrics and ROI for You. CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare?

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Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability. Measurement & Metrics Strategy message exposure PRIME Research Public RelationsGuest Post by Mark Weiner.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr.

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Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Calculate the cost per customer. Guest Post by Angie Picardo.

Are You Measuring Cost Of Acquisition?

Small Business Mavericks

When it comes to business metrics , no metric is as important as the cost of acquiring a new customer. It is this metric that determines whether you are profitable or not. This is where the cost of customer acquisition gets sticky. If there is a way to control the cost of aqcquisition, and there usually is, then you should control that cost. Manage that cost of acquisition.

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Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

And Facebook released pricing details for Workplace, saying that after a three-month free trial period, the per-user cost is $3 for organizations with up to 1,000 monthly active users, $2 for those with between 1,001 and 10,000 MAUs and $1 for those with 10,001 or more.

5 Ways to Measure Agency Operations

Waxing UnLyrical

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. how much does it cost to run your business? After factoring in all costs, how much did your agency earn?

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Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Influencer Marketing Tied for Most Cost-Effective Channel. 22% of marketers say influencer marketing is their most cost-effective customer acquisition channel. Affiliate marketing performed poorly, ranked most cost-effective by just 2% of marketers.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI.

CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels.

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Judging new media by old media metrics

The Way of the Web

I’m not a Google fan boy by any stretch of the imagination, but having followed the online video industry closely for many years, things have changed with the lowering costs of bandwith and storage, and that means better opportunities for all involved to operate with a lower risk.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr. It goes without saying that with a room full of “PR smarties” and “metrics nerds,” there was never a dull moment.

How Tools Measure Your Internet Life

Ari Herzog

If you want to run metrics that you can download to Microsoft Excel, use RowFeeder. If you want to aggregate common business metrics into one dashboard, use Metricly. Others cost money. Productivity metrics tools

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How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately. This alone can significantly cut the cost of payroll, not only in HR, but in many departments throughout your organization.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter.

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Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Thus, blogging presents a serious opportunity cost to the company. What do those hours cost the company in salary? What do those hours cost the company in overhead and benefits? We’ll use 45%, so the overhead and benefits cost of the blog labor is $632 ($1405 X 45%).

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

You can easily determine what that program costs your company on a per email basis, and what the equivalent “value&# of your Facebook impressions are, based on your email investment. Facebook for business is email newsletters 2.0.

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. Guest Post by Julie O’Neil.