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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type.

SEO 239
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Three Words That Will Speed Up Your WordPress Blog

SocMed Sean

So, to crunch your photos simply download the EWWW Image Optimizer plugin and let it strip out all the useless metadata that is stored in each image file that bloats the file size and slows down your pages. But as server and infrastructure costs have dropped, so has the cost of hosting on a CDN.

WordPress 278
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This Week in Social Media – 6/12/2013

Social Media Marketing

If you''ve ever gotten pushback from an executive who thinks social media eats into productivity, perhaps you should help them understand what smokers are costing their company, in productivity, downtime and healthcare costs. There seems to be a relatively minor impact of social media on TV in terms of buzz.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A keyword tool is especially useful while auditing SEO in your YouTube metadata. Rev isn’t free, but if you have a global audience and need translations, using a tool could be worth the cost. Moz Keyword Explorer.

YouTube 94
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How to Optimize Your Content for Authorship Success

ProBlogger

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. The true cost of remaining anonymous, then, might be irrelevance.”. Metadata on Twitter.

Content 54
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8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before

Buffer Social

In the beta launch for this new ad functionality, some advertisers had as much as 20% lower cost-per-view and up to 40% more app installs. Alt text is metadata that helps computers recognize what an image is all about. As of March, you are able to add this sticker to the Stories ads that you create for Instagram.

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3 Tools For Managing a Killer Multi-Author Blog

Convince & Convert

This could be product knowledge, social networking presence for promoting content, authority in the industry, cost of their time, etc. Once on Social Fresh we even reprinted an answer to a Quora question in full, about Twitter Influence. Identify Ideal Contributors. You want to put together two lists for this.

Tools 127