How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. There’s a cost to this, though. You know about the potencial of brazilian market.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Should I Change My URLs for SEO? Marketing Automation.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Here are 18 “tricks” the pros use to save time and money on content marketing. .
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Learning the digital marketing basics will give you a good idea of where to start.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Internet Marketing Ninjas.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above.
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Many people ask me how they can optimize in AdWords.
Google+ for Your Business
JANUARY 27, 2014
Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Statistics also show that Google+ is used by a whopping 40% of marketers and two-thirds of this 40% plan to further increase their activity on this social platform.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.
7 Advanced Social Media Marketing Strategies
DECEMBER 26, 2012
Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions.
Pricey Top-Level Domains vs. Strategic SEO
The Social Media Incubator
NOVEMBER 2, 2011
ICANN believes there is a market out there for more specialized domains. Social Media Strategist Caroline Melberg said, “Just think of the marketing dollars that will need to be associated with educating people to use the TLD instead of.com, which is still the holy grail.”. Just when the consumer got a better understanding of what a safe URL looks like, this TLD update could add confusion.
Unique Unconventional Marketing Nuggets
MARCH 10, 2011
Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Print the Business URL on T-Shirts. Marketing Viral marketing street art
Social Media Marketing - Is Your Business Ready?
SEPTEMBER 24, 2010
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.
Fetching Friday – 30 Posts on Marketing and Productivity
APRIL 10, 2015
Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Does URL Structure Even Matter? Search Engine Marketing. Social Media Marketing. What The Unofficial Death Of Google+ Means For Marketing by Travis Wright. Pinterest Marketing: Your Complete Guide to Pinterest Success by Lisa D.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.
The 11 Types of Alexa Hot URLs and How to Get There
AUGUST 4, 2009
The Alexa Rankings, however, are different than the Alexa Hot URLs , which isn’t as easily manipulated and therefore I would assume is more accurate. There are several ways to use the Alexa Hot URLs list. The Get Rich Quick Online Marketing Scheme.
Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip
Convince & Convert
MARCH 18, 2016
This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.
7 Technical Needs to Succeed in Online Marketing
MARCH 29, 2016
Online marketing is not a small time industry. This is a type of industry that has always room for improvement and requires online marketers to keep learning and improvement. Also, businesses and individuals can get higher return on investment if the marketing is done right.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?
Are Google+ and +1 Going to Change Web Marketing?
AUGUST 1, 2011
For any URL, the +1’s come from all web sources. 1 on paid results do not cost extra to the advertisers- they appear automatically. This is actually good for them as it opens doors to many businesses, allowing them to merge their PPC and SEO marketing campaigns.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
People who visit your account will be able to click right to the URL you list. So take advantage of this easy social marketing tool. Let your followers know exactly how much something costs and be sure you have the direct link in the pin so they can buy it. Blog innovation Internet marketing Social Media Tools @hashtags Automation facebook social media twitterSetting up social media accounts is an easy way to reach a target audience for a low price.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics. I’d argue that Facebook is the single best marketing tool on the face of the planet right now. Guest Post by Matt LaCasse.
Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The client even created a new and improved URL. I realized though that the search marketing ad created was not directed at this new and improved content. 2) Using appropriate keywords in the URL. Don’t over-complicate your marketing.
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
MARCH 16, 2017
Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. For more details on Instagram demographics, check out our Instagram marketing guide. Facebook’s Marketing API. Guides & Courses Social Media Marketin
The Complete Beginner’s Guide to Quora Ads
APRIL 5, 2017
Cost per Click. Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). Landing page URL. Display URL. Once, at a Facebook Marketing Partner (not Agorapulse), we generated poor returns on our client’s ad spend.
Four Traditional Marketing Tactics That Work Well Online
Small Business Mavericks
MAY 20, 2012
Marketing has been around for hundreds, if not thousands of years. Marketing professionals will poor over statistics and demographics in an attempt to deliver the best marketing plan possible. The arrival of the Internet has opened a lot of new possibilities, however, some of those old marketing tactics still work, even on the Internet. Compare these non-Internet marketing tactics to what is now available on the Internet.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
Emails are portable and cost less later on, given the need in Facebook to pay to promote your posts to your fans. I’d like to see you use cost per lead or lead per impression or revenue or ROI. That can be as simple as adding URL Builder parameters to your URLs.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. This is where a lot of marketers miss the mark.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
If you can build a group of social web power users who are your blog’s True Fans you’ll be in a position you can just focus on making awesome content – and your community will market your best stuff organically.
How to Create a Snapchat Geofilter
Ignite Social Media
OCTOBER 11, 2016
I find them to be pretty cost effective for an event at a regular-sized venue: Your geofence must be at least 20,000 sq. No phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames, or personal information.
Create a Positive Website Customer Experience
MARCH 31, 2015
One sight of a botched interface gives your viewer immediate license to click “X” or swipe out, sending your site into the depths of URL obscurity. While the popularity of content marketing is steadily on the rise, increased output doesn’t always necessitate heightened engagement.
Your 2011 Digital Marketing Reboot
JANUARY 6, 2011
Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot?
New Facebook Ads Manager: A Complete Guide
JULY 2, 2015
You can view activity by domain (default), URLs, device or events. Metrics: Cost Per Result. Performance focuses on Results (objective based) and Cost Per Result. Cost Per Result. Cost Per 1,000 Impressions.
Target Those Who Share Links to Facebook From Your Website
SEPTEMBER 29, 2016
Base on any URL or specific URLs. You can create an audience of people who shared any URLs from your site or you can enter one or multiple URLs as the source. The vast majority of publishers should use all URLs.
New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. Similar Posts: Key Points for Local Market Activation on Social Media for International Brands.
You’re Doing Retargeting Wrong: Here’s How to Fix It
Convince & Convert
JANUARY 25, 2016
We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group. Your audience would look like this: www.domain.com/landing-page-url. And with the cost being $0.10
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. As influencer marketing continues to grow at a very fast rate, more and more people need their social media management tools to keep up. marketing trends.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
A couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. Should we generally market webinars using eastern time? We’re in central and we always market using eastern time. By Gini Dietrich.