28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. LinkedIn members are primed for reading business-related content.

Trending Sources

Why Skipping LinkedIn is a Mistake For Association CEOs

SocialFish

The leading article was “ Strong personal brand is key to gaining a competitive edge ,” (sorry but it will cost you a minimum of $50 to read the whole article) which stressed how important personal brand is for association execs. This post originally appeared on Mizz Information.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. LinkedIn

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

How To Make Your LinkedIn Page Talk About Your Brand

Mindjumpers

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. Through LinkedIn, this can be done in a cost effective way. Last week, we wrote about how to set up a presence on LinkedIn. How To Set Up a Presence on LinkedIn.

Back-up Your LinkedIn Information | Almost Savvy

Almost Savvy

What if you need to access contact information for one of your connections and the LinkedIn site is down temporarily? Sign into your LinkedIn account From the menu on the top, left of the page, click on “Contacts&# This will take you to a list of your Connections (see image).

26 Blogging Mistakes That Are Costing You Time, Money, and Credibility

ProBlogger

You need profiles on Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn to successfully promote your blog. So how do you build your following on Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn and at the same time churn out great content consistently?

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ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Using LinkedIn for member recruitment [Possible now]. USE CASE: An association has a members-only group on LinkedIn. Each time a member joins the LinkedIn group, the community manager updates the LinkedIn Group field in the members’ AMS record, and adds their LinkedIn profile URL.

20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.

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Optimize Your LinkedIn Efforts

Small Business Mavericks

Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Get LinkedIn Premium features for less — who doesn’t like a bargain? Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Put LinkedIn testimonials on your website. Research customers on LinkedIn and develop potential markets. Target Facebook and Twitter ads to LinkedIn connections.

How to: Keep Your LinkedIn Profile Visible to Everyone

Almost Savvy

From the AlmostSavvy mailbag: Rod asks: “I’ve noticed that I’m able to see some people’s full LinkedIn profiles when clicking on their link, but when clicking on the link to my own profile, I see very little information. My birthday gift to you) LinkedIn-apalooza!

Tips 43

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Create a quick glossary of definitions, and publish as low cost marketing.

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How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

Now, you could take the paid route via Google AdSense and sure, AdSense is a great tool for bloggers who want to get noticed online, but the drawback is that it costs money and can quickly eat through your budget. The answer is LinkedIn Groups. What is a LinkedIn Group?

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and WordPress.com 44) Blogging takes time and commitment. LinkedIn 58) Start by building a network with people you know.

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on LinkedIn.

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. Do you understand the costs involved and the ongoing resource requirements? Engaging in social media is significantly harder than it sounds.

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

LinkedIn. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. There are over 230 million LinkedIn users and 2.7 million business pages already on LinkedIn.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

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How to Get Started with Social Media Advertising

Idaconcpts

The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. Contrast Facebook’s waning success in the market with that of LinkedIn. Since their public launch, LinkedIn stock has rose from $45.00

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

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The Cost Of Online Rebranding

Small Business Mavericks

If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. If it is, there are some definite costs, and I mean beyond the dollars and cents. You’ll also have to count the cost of rebranding your other assets. For each additional aspect of your business that you have to rebrand, there’s a cost – even if it’s minuscule.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

The reality is, however, that engaging in social media is becoming a cost of doing business, like having a customer support telephone number or having a Website. Today’s post comes from Laura Clarke,a blogger and lover of all things social media.

Make Your Digital Marketing Matter

Mindjumpers

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Did You Know: 4.6 billion pieces of content are produced daily. 72% of marketers think that branded content is more effective than magazine advertisements.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

If you’re concerned about social media cost justification, you’re not along. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

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Understanding Social Media ROI Cycle

Mindjumpers

During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost.

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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution.

How to Use Social Media for Marketing Research

Unspoken

With the sheer amount of information that is constantly streaming across many of the most popular social media services, such as LinkedIn, Twitter and Facebook, having a plan will help to keep your research focused and allow you to organize and act on the information that you obtain. For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals.

Social Selling Education 101

Koka Sexton

Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. Say, for example, you have joined LinkedIn.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. LinkedIn social media

9 New Social Media Statistics and What They Really Mean

Convince & Convert

Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. Very bullish on Linkedin am I, especially because they have done a nice job of keeping it nonsense-free for the most part.

Manipulating Influence Scores Makes No Sense at All

Unspoken

Last but not least, asking your connections on LinkedIn to write you a recommendation and assuring them that that once they do, you will write one in return – this is the most ridiculous thing I have seen yet. There are many wonderful people out there and you sacrifice your opportunity to network with them when you turn your LinkedIn profile into a graffiti board of clearly "generic," unqualified recommendations.

Why I Started Social Selling

Koka Sexton

” Even one LinkedIn connection request that said “I had no idea you were in sales before, you’ve just been the social selling expert as long as I’ve followed you.” It started with LinkedIn. Then I got introduced to LinkedIn groups.

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What IFTTT Teaches Us About Automation

Geoff Livingston

Facebook, Google, LinkedIn, Pinterest and Twitter are clearly in an entrenched battle. And at what cost ? I blogged last year about making a conscious choice to abandon Facebook as a marketing outpost in favor of Twitter, Triberr, LinkedIn and Google+.

Marketing Automation Must Die

Twist Image

It's another when you get unsolicited email requests or a note sent via LinkedIn. It's the cost of doing business, right? I believe it will lower the overall cost of marketing, and increase sales in an attributable manner. linkedin. It's been one of those weeks (and, it's only Tuesday), so here's a rant. Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you.

5 Off-Line Marketing Tactics Equally Effective Online (And Lower Cost!)

The Social Media Incubator

Here are 5 old-world marketing ideas that can be carried over to your online marketing strategy , some at a lower cost than their more traditional fore-bearers, with a new-world spin: Newsletters – Remember when you had to write your newsletter, get it designed, printed, and then mailed? The costs are fewer and the benefits are greater – with an online newsletter you can even see who opened and read your message! ( Visit our archive of e-mail marketing tips here ).

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

LinkedIn. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Sign up today and get into this amazing academy for a lower cost than you will EVER be able to get in! Do you have social media, digital marketing and branding problems?