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Faking it on Social Media: What are the Costs?

Spin Sucks

You can find her scouring Twitter, Facebook and LinkedIn every day, creating content about PR, small business marketing, SEO, social media and marketing. Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. So are 70 percent of President Obama’s nearly 19 million followers. DON’T DO IT.

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28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.

Why Skipping LinkedIn is a Mistake For Association CEOs


The leading article was “ Strong personal brand is key to gaining a competitive edge ,” (sorry but it will cost you a minimum of $50 to read the whole article) which stressed how important personal brand is for association execs. Then, on the very next page, is this article: “ Not all CEOs are all in–or even on–the LinkedIn network.” This post originally appeared on Mizz Information.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. There isn’t a cost to the latest changes, however in reading various LinkedIn Since support forum posts it seems that LinkedIn is exploring options.

26 Blogging Mistakes That Are Costing You Time, Money, and Credibility


You need profiles on Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn to successfully promote your blog. So how do you build your following on Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn and at the same time churn out great content consistently? Those costs add up. This is a guest contribution from Iniobong Eyo. You’re slaving at your blog.

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LinkedIn Is Still Underrated

Twist Image

LinkedIn made a major acquisition in It cost them close to $1.5 Many people wrongly think that LinkedIn is a one-trick pony. linkedin. behaviouraltargeting bell bellcanada chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia guestcontributor heatherbackman linkedpulse linkedin lynda montrealradio morningshow morningsrockwithterryandheatherb producthunt pulse radiosegment radiostation slideshare socialmedia soundcloud technology terrydimonte Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 morning show. lynda.

How To Make Your LinkedIn Page Talk About Your Brand


Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. Through LinkedIn, this can be done in a cost effective way. Last week, we wrote about how to set up a presence on LinkedIn. In this post, we will look at how to make the optimal use of different components of your LinkedIn page. How To Set Up a Presence on LinkedIn.

Back-up Your LinkedIn Information | Almost Savvy

Almost Savvy

What if you need to access contact information for one of your connections and the LinkedIn site is down temporarily? Sign into your LinkedIn account From the menu on the top, left of the page, click on “Contacts&# This will take you to a list of your Connections (see image). The same care and time you’ve applied to building your network on LinkedIn?as when meeting?with

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment


Using LinkedIn for member recruitment [Possible now]. USE CASE: An association has a members-only group on LinkedIn. Each time a member joins the LinkedIn group, the community manager updates the LinkedIn Group field in the members’ AMS record, and adds their LinkedIn profile URL. ROI = low-cost, high-quality leads. Field for LinkedIn profile.

20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image.

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Optimize Your LinkedIn Efforts

Small Business Mavericks

Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Get LinkedIn Premium features for less — who doesn’t like a bargain? Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Put LinkedIn testimonials on your website. Research customers on LinkedIn and develop potential markets. Target Facebook and Twitter ads to LinkedIn connections. Research competitors on LinkedIn and see how you stack up. Social Media LinkedIn word-of-mouth marketing

How to: Keep Your LinkedIn Profile Visible to Everyone

Almost Savvy

From the AlmostSavvy mailbag: Rod asks: “I’ve noticed that I’m able to see some people’s full LinkedIn profiles when clicking on their link, but when clicking on the link to my own profile, I see very little information. The good news is that this is easy to fix and it will cost you only a few minutes of your time (and that includes viewing the video below).

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Benefits outside your organization include: reduced customer care costs, improved client satisfaction and loyalty, increased lead generation, shorter sell cycles, improved cross-channels to customers, etc. Reason for Social Business?

How LinkedIn Groups can Explode your Blog Traffic


Now, you could take the paid route via Google AdSense and sure, AdSense is a great tool for bloggers who want to get noticed online, but the drawback is that it costs money and can quickly eat through your budget. The answer is LinkedIn Groups. What is a LinkedIn Group? The benefits of LinkedIn Groups: It’s free. Free LinkedIn Groups marketing turns to profit.

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. Interview a Customer. Answer Questions. Slideshare.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and 44) Blogging takes time and commitment. LinkedIn 58) Start by building a network with people you know. Don’t go crazy inviting everyone you have ever met to connect on LinkedIn. An exit plan.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. This is why 94% of recruiters use LinkedIn to vet candidates.

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Which Social Media Channels Should I Use For My Business?


LinkedIn. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. There are over 230 million LinkedIn users and 2.7 million business pages already on LinkedIn. Note that LinkedIn is more serious in nature compared to Facebook and Twitter. Stick with it. Twitter.

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on LinkedIn. This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no!

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. Share them in a comment!

How to Get Started with Social Media Advertising


The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. LinkedIn Ads. Share this on LinkedIn. So many social media options, so little time.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. Contrast Facebook’s waning success in the market with that of LinkedIn. Since their public launch, LinkedIn stock has rose from $45.00 What is so different between Facebook’s offering and those of LinkedIn? Alignment.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). 6 LinkedIn Facts. ).

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The Cost Of Online Rebranding

Small Business Mavericks

If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. If it is, there are some definite costs, and I mean beyond the dollars and cents. You’ll also have to count the cost of rebranding your other assets. You’ll also have to rebrand your YouTube account, LinkedIn persona, newsletters, podcasts, and anything else online that carries your old brand name. Is rebranding really necessary? With your Facebook, you can request a name change.

Make Your Digital Marketing Matter


Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Did You Know: 4.6 billion pieces of content are produced daily. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or a service. The Secret to Success. What’s the context?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

If you’re concerned about social media cost justification, you’re not along. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Lower costs, more revenue – a perfect combination! Results : Support calls dropped by 28% (Lower costs!).

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Understanding Social Media ROI Cycle


During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.

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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

The reality is, however, that engaging in social media is becoming a cost of doing business, like having a customer support telephone number or having a Website. Blogs Facebook Featured Google+ LinkedIn People Pinterest Social Media Twitter YouTube customer service customers engage facebook Google social media social networking strategy tipsHow do you deal with negativity? Cheers!

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution. A company that was getting $4 per webinar registration when running ads on its own can say I am doing a bad job if the cost per webinar registration increased to $7 after hiring me. So Sarah, what are your thoughts on qualifying clients? Is it over $3,000?”

Social Selling Education 101

Koka Sexton

Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. Say, for example, you have joined LinkedIn.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. There isn’t a cost to the latest changes, however in reading various LinkedIn Since support forum posts it seems that LinkedIn is exploring options.

How to Use Social Media for Marketing Research


With the sheer amount of information that is constantly streaming across many of the most popular social media services, such as LinkedIn, Twitter and Facebook, having a plan will help to keep your research focused and allow you to organize and act on the information that you obtain. For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals. Social media is becoming a popular market research tool quickly due to its low cost and ease of use. Forming your Marketing Research Plan.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. 64% of marketers plan to increase Linkedin participation in the near future This makes perfect sense to me, as I intersect with marketers constantly who have overlooked Linkedin for years and are just awakening to its power as a communication and content platform.

Manipulating Influence Scores Makes No Sense at All


Last but not least, asking your connections on LinkedIn to write you a recommendation and assuring them that that once they do, you will write one in return – this is the most ridiculous thing I have seen yet. There are many wonderful people out there and you sacrifice your opportunity to network with them when you turn your LinkedIn profile into a graffiti board of clearly "generic," unqualified recommendations. Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?” This makes me sick to my stomach. Schaefer.

Why I Started Social Selling

Koka Sexton

” Even one LinkedIn connection request that said “I had no idea you were in sales before, you’ve just been the social selling expert as long as I’ve followed you.” ” So other than what you can see on my LinkedIn profile, let me tell the story of how I started my journey into social selling. It started with LinkedIn. 100% every day.

What IFTTT Teaches Us About Automation

Geoff Livingston

Facebook, Google, LinkedIn, Pinterest and Twitter are clearly in an entrenched battle. And at what cost ? I blogged last year about making a conscious choice to abandon Facebook as a marketing outpost in favor of Twitter, Triberr, LinkedIn and Google+. Geekery automation facebook google IFTTT LinkedIn marketing Pinterest Triberr twitter VocusMy point? Make smart choices.

Marketing Automation Must Die

Twist Image

It's another when you get unsolicited email requests or a note sent via LinkedIn. It's the cost of doing business, right? I believe it will lower the overall cost of marketing, and increase sales in an attributable manner. linkedin. It's been one of those weeks (and, it's only Tuesday), so here's a rant. Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making me hate marketing automation. You're making potential clients hate you too. Please don't do this. It's all so flattering.

5 Off-Line Marketing Tactics Equally Effective Online (And Lower Cost!)

The Social Media Incubator

Here are 5 old-world marketing ideas that can be carried over to your online marketing strategy , some at a lower cost than their more traditional fore-bearers, with a new-world spin: Newsletters – Remember when you had to write your newsletter, get it designed, printed, and then mailed? The costs are fewer and the benefits are greater – with an online newsletter you can even see who opened and read your message! ( Visit our archive of e-mail marketing tips here ). See our post on using LinkedIn to grow your business here). All of that took time and effort – and expense!