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Should You Restrict by Demographic Group?

Jon Loomer

You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. Keeping a wider net will also help limit your costs. It sounds logical. It probably won’t work.

Groups 135
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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 184
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Run Ads for Facebook Groups

Jon Loomer

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select “Facebook Group” under Conversion Location. When creating your ad, select the name of your group under Destination. Here are the steps… 1.

Groups 134
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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans. The group has posted a 3 minute video. Curious to hear what alien music sounds like?

Research 103
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Symmetry Financial Group Review: Everything You Need to Know

The Realtime Report

Symmetry Financial Group Review: Everything You Need to Know. Symmetry Financial Group is an industry-leading insurance provider based in Swannanoa, North Carolina. Symmetry Financial Group holds both a favorable rating from the Better Business Bureau and many favorable employee reviews on Glassdoor. How the Lead System Works .

Groups 103
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Advantage+ Audience Best Practices Guide

Jon Loomer

Here, Meta highlights the 33% lower cost per result based on an experiment run from March to June 2023. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). This auction overlap will unnecessarily drive up your costs. Different Demo.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.