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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.

Mad Men, Pancake Syrup, and Analytics

Spin Sucks

The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Surveys and focus groups are still an important part of creative research. Granted all of these things and more can be done—and are still done—in the traditional focus group.

Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 The Wall St. Sales?

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. and low-cost tools like Actionly. Right. How much?

What is Market Research?


The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)


This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. In a rush? See the case study right here.

How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via Are sales dropping? Find out why. Is engagement down? to 15.2%.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. Photo:

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours. It’s a critical and cost-effective tool for gathering market and competitive intelligence. Image credit: Spin Sucks. No question.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Get ideas for product development.

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. Marketers are able to benchmark existing and bygone campaigns for engagement and cost effectiveness, as well as competitive action. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group. It makes everyone’s life simpler.

Data 45

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The primary benefits are being able to focus on specific information and target questions to specific audiences. It can be incredibly time efficient, however, this approach can be costly when you hire specialists to create and execute surveys. It’s a focus group with the ultimate product road test. Surveys. Forecasting/Predictions through search data.

Social Media Is CRM

Social Media Network Marketing

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Social Media lends itself to Customer Relation Management. This then leads to more sell and up sell.

The digital marketing trends & ideas to take into 2017, and beyond


Chances are, there are smaller influencers or groups who have far more clout in your area. Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Now you'll have the ability to get the attention of a group of people in your company and start conversations around topics you need their participation in. The cool thing is that non-profits and single individuals can get Google Apps for free - that's the power of a major enterprise software product, for no cost at all! The Power of Circles.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We got the cost from $250 to $225. Eventually we would get the media cost, net-net, down to under $50 per new customer.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]


“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says. I mean a genuine, “how can we actually help you?”

How To Promote Your Content Through Social Ads Effectively


Here’s what you’ll learn from this post: What you should protect at all costs; Where you should be at all the times; Which are the main social advertising options; What you need before your campaign starts; What you need to run a successful ad campaign; What you should do while your campaign is running; What you need to do after your campaign ends. Protect It At All Costs.

Don’t Ignore Social Media’s Research Value

Convince & Convert

Our intrinsic understanding of opportunity cost is what defines us as people. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. Equivalent Research Value. This is just to prove a general point. Quantitative interviews = $80. Source: [link].

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly. Headlines Matter. Know Your Audience.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

It’s whether you’re able to successfully translate your company’s customer focus to your content marketing. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. It’s so easy to get caught up in content envy. That being said, relevant content is within reach for your small business strategy.

[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee

Blue Focus Marketing

At Blue Focus Marketing, we have designed a new consultancy opportunity in order to provide businesses with the know-how to ensure their pilot programs take off. Consider conducting employee surveys that align with brand strategy, employee understanding of mission/vision/values, social media skills inventory, and employee and executive focus groups. Step 1: Listen.

Strategy Lessons: The Fire Book

Geoff Livingston

Achieving marketshare usually comes down to a single or a combination of critical differentiators with a product or service, such as quality, cost, or ease of use. This can take the form of focus groups, invite only alpha groups, announcement of intent, etc. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services.

The Wave System: How to Get Your Facebook Page Updates Seen By More People


It costs me $1,000 to promote a SINGLE POST to the followers on one of my pages. In addition, I’ve included a bonus section at the bottom where I show you how to identify specific groups within your page and target them, also for free. One other option for increasing affinity to a large group of people is to ask questions that you expect to get a lot of interaction. I don’t….

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Everyone Loves Blogs.

How To Measure Your Social Media Efforts

Social Media Network Marketing

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. But the cost can be quite high in some cases.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. How Much Does Online Reputation Management Cost? Have you ever wondered what people are REALLY saying about your brand ? Needing to find out if you are being found via your targeted keywords?

How Size Matters in the Social Media ROI Debate

Convince & Convert

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Opportunity costs are something else entirely, but small business doesn’t often ponder such things. You are the CMO.


Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale. August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. We just did it voluntarily.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. Yeah we are talking about BarCamp !

Social Media a CRM perspective

Social Media Network Marketing

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Unported License. Based on a work at Full form of.

Curating, not moderating, the flow of content and participation

In all these situations, which will be familiar to anyone who has ever worked at the social media collision point between audiences and organisations, very little of value is extracted from what can be a costly exercise, primarily because most "social platforms" have been built to pull in audiences and allow moderators to police user activity. You can find more posts like this here. Thanks!

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. © 2008 Community Group Therapy.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO


Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely. Otherwise, good luck. Me Too. Between

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Talk about a focus group… I can tell you as a fan that David Kahn’s transparency and approach to fans in general is a lot better than Kevin McHale’s ever was, but I still think it would be easy to embed somebody from the Wolves front office, PR, or Marketing department into communities like to give die hard fans as much of the behind the scenes insight allowable, while also just being a fan amongst other fans. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. But then it gets even worse.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They focus on fostering customer behaviors that lead to profitability. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Find him at In this economy need is the new want.