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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. appeared first on Ignite Social Media.

Trends 96
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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Why is Earned Media Important? That’s one way that earned media directly powers owned media.

Fashion 409
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

Facebook 130
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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience.