Example: Facebook Ad Targeting and Results

Jon Loomer

There is no better example of this than a couple of campaigns I started running on Monday. But it could easily cost more than that, depending on several factors. And it may or may not be worth those costs, depending on the value of a lead to your business.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. Let’s go… Benchmarks: How much does Facebook advertising cost?

Price 42

Trending Sources

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example. Your focus is on the cost per desired action. As competition goes down, so does the cost.

Cost 41

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. To wipe startup costs, check out a free open source solution like phpBB.

Cost 60

An Online Business Survey and A Good Example

Small Business Mavericks

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. If the biggest challenge of these business owners is seen as generating traffic, don’t you think following the good example of offering a couple of alternative formats will help?

Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

First example. Second example. In both examples mentioned here the parties asking for links neglected to perform even basic research on their link prospect, which resulted in disastrous PR, and in second case they even earned penalty from Google.

The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%

SocialFish

The campaign was costing them roughly $17 to acquire a new lead – which in this space was considered fairly good. Here’s how it looked: At a cost per lead of $19.07…that The end result was that we reduced their cost per lead from $17.62 Cost per lead.

Cost 31

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

But when the system came around to bill you, it would notice the lower CPM (cost per thousand impressions) bid, assume there was an error and credit you back. For example, a number of companies found that they could spin up thousands of ads at low bids.

CPM 36

Two Social Media Toolkit Examples and Other Goodies

SocialFish

The purpose is to establish a common, yet customizable approach to analyzing social data using the most cost-effective methods available. We have also included case studies, examples of social media in action, to highlight the work of your colleagues and inspire your own programs.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

He shared the example of Tide. For example, SA, an outdoor gear and apparel business started by a young man out of his parents’ home, used international lookalike targeting to reach customers in 32 countries and increase sales by 37 percent.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. Making sure you attribute call conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. You know the person seeing your ad is an active smartphone user, so if you are a hotel chain, for example, show ads promoting free mobile check-in or free WiFi.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. one-half the cost of Version A. We all want more for less.

CPC 43

Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. If you don’t have the expertise but decide to do it yourself to save money, you could be making a costly mistake. For example, you might decide to manage your own SEO marketing efforts.

While We’re Going After Fake News, How About Ad Scams, Too?

SocialTimes Facebook

New examples of scam ads on Facebook pop up all the time. It’s hard to say how prevalent such examples are. to $1 CPMs (cost per thousand impressions) makes even the best sites look cheap and is unfair to legitimate advertisers that buy media above the fold. There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product.

CPM 30

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. Take theSkimm , for example. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox.

9 Benefits [and 3 Costs] Of Building Community On Your Blog

ProBlogger

Perhaps the best example I can think of to illustrate this is the time I started Digital Photography School (my main blog). For example I once received an email from a reader – Mandy – asking how she should go about photographing her dying grandmother with dignity.

Cost 19

Marketers Must Balance Targeting With Audience Reach

SocialTimes Facebook

For example, the team at Pampers could hypothetically use third-party purchasing data to deliver ads on Facebook to Huggies customers. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. When you can reach three times the users at three times the cost efficiency, you can achieve real business impact.

5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)

ProBlogger

How much do I think this probably cost their client? For example, your agency might be submitting “blog posts” that look like this: What’s wrong here? 5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You).

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor.

3 Trends in the Daily Deal Industry

Idaconcpts

Rising User Acquisition Cost. In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10. Daily coupon fatigue is settling in.

CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels.

CPA 18

Are You Measuring Cost Of Acquisition?

Small Business Mavericks

When it comes to business metrics , no metric is as important as the cost of acquiring a new customer. This is where the cost of customer acquisition gets sticky. Take the previous example: An $8 loss on a new customer can be turned into a gain if that customer buys your next product at $15. If there is a way to control the cost of aqcquisition, and there usually is, then you should control that cost. Manage that cost of acquisition.

Buy 2

5 Sales Email Myths that are Costing You Money

ProBlogger

While discounts certainly appeal to customers, this example shows that a discount doesn’t always have the pulling power we think it will. In this context, an answer isn’t necessarily an answer —to a question, for example—although it can be. So, for example, it would be much stronger to follow this email’s subject line with an aspirational opening sentence than an offer-focused opening sentence. 5 Sales Email Myths that are Costing You Money.

LinkedIn Recruiter: Solution to All Your Recruitment Problems

Mindjumpers

Many global companies like Ebay have used it and have voted it as more cost effective and an easier recruitment option. For example, when using Talent Direct, LinkedIn manages your recruitment campaign.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction.

5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!

Harp Interactive

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Lower Cost: Unlike the expense of outbound marketing, businesses do not require big budgets to gain visibility.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately. This alone can significantly cut the cost of payroll, not only in HR, but in many departments throughout your organization.

Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. Your campaign may be receiving a thousand clicks per day, and the cost may be as low as a dollar a click, however, if you are only converting at 1% with a profit per sale of $10, you’re actually losing $900 per day. However, people who do click through will do because, in the example given, they are interested in red widgets.

How to Measure CRM ROI for Your Nonprofit

SocialFish

This means everything boils down to a simple ratio of net gain over total cost. For example, many CRM vendors offer free ROI calculators on their site, where you can plug in a few variables and crank out an estimate. Calculating CRM investment cost. Added cost integrations.

ROI 91

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

It costs money to curate content, and it does provide value—in terms of building an audience and brand reputation. It has costs, which can be directly measured. So, to back up: Any review of social media must measure both investment gain and investment cost.

ROI 81

Proving Value vs ROI in PR

Proactive Report

The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Avoiding or cutting costs in areas like R&D, customer service, support and advertising.

10 Ways to Advertise your YouTube Channel (With Examples)

Devumi

There will be some video and photo examples to help you along though! This is a contest via promotion for the winner, and doesn’t cost you anything but time. The post 10 Ways to Advertise your YouTube Channel (With Examples) appeared first on Devumi Blog.

#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator

SocialFish

Example* – Cell phone companies making the cost of switching carriers near zero for consumers.). Example* – Retail products like Crocs or Ugg boots that are loved despite their “flawed” design).

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.

5 Financial Areas Where Small Businesses Could Use Some Help

Idaconcpts

One example are the trips to work-related events, which give you auto mileage. These two examples provide you a wealth of business deductions. Because upgraded technology means increased costs, a financial analysis will need to be performed to work out benefits vs. cost.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Some good examples are: Email list sign-ups. Here are some awesome examples of social media campaigns to get your creative juices flowing. For this example, we’re going to set our goal type as a destination page. These costs are easy to overlook, but they count.

ROI 60

Is Brand Engagement Over on Facebook?

Janet Fouts

Here’s an example. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

Minimal Costs. When comparing Facebook ad costs to other forms of online paid media, it tends to come at a very low cost-per-click (how much you pay every time someone clicks on your ad), contributing to low costs-per-conversion as well. Cost-per-click decreased by 20%.