Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Engagement Score. What Are Custom Metrics? We don’t want that.

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Metrics Examples Facebook How To 214

Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder.

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Facebook Advertising Engagement Cost 200

Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? If you’re running a campaign for traffic, engagement, or awareness, the default metrics that you’ll see in Ads Manager will be related to those objectives. The post Surprise Facebook Ads Conversions appeared first on Jon Loomer Digital.

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Conversation Facebook Metrics Eventful 198

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

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Advertising Facebook CPM CPC 305

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone.

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Instagram Facebook CPM Feed 200

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

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Mobile Engagement Organization Video 90

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. First, I could never replicate it because the costs were SO MUCH lower. I’m in the middle of one now that I want to tell you about.

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Facebook Aggregator Upcoming Engagement 209

Janet Fouts

DECEMBER 12, 2014

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 The Wall St. The Wall St.

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Engagement Brands Facebook Journal 143

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC).

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Cost CPC CPM Advertising 191

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%).

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Research Report Social Media CPM 257

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. But, how valuable is that? Select videos.

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Video How To Facebook Groups 195

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. You can run traffic campaigns or engagement campaigns. The point is that Facebook ignores quality for these options.

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Content Facebook Course Campaign 202

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? 6 factors that affect the cost of influencer marketing. Before we dive into the guidelines used by marketers, agencies, and influencers, I would love to briefly cover the factors that affect the cost of each influencer marketing campaign. Engagement.

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Cost Influencer Social Media Marketing 111

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. Meta says that the iOS updates that allowed users to opt out of tracking cost the business billions in revenue. We’ve had a free Facebook and Instagram up until now.

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Advertising Instagram Facebook Privacy 185

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. People actually want to see your ads and will engage with them at a high rate. But, most importantly, monitor your Cost Per Desired Action.

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CPM Discount Facebook Advertising 188

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. You can also use these insights to increase the reach, engagement and ROI of your next video.

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Metrics Video Brands Facebook 131

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Mindjumpers

JUNE 6, 2011

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. According to conducted surveys: - The main benefit of social media is customer engagement. - On average, a Facebook fan spends additional $71.84

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Cost Social Media Overview Case Study 247

Sherrilynne Starkie

JANUARY 19, 2013

“We specialize in civic engagement situations of high emotion, conflict or controversy.” The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. PLEASE LIKE MY FACEBOOK PAGE.

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Campaign Engagement Focus Group Project 377

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Given the wealth of digital tools and low-cost marketing channels like social media and email, businesses of all shapes and sizes can bring their marketing campaign ideas to life.

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Campaign Engagement Marketing Hashtag 137

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

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Facebook Strategy Marketing Travel 130

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Ads Manager?

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Advertising Metrics Cost Sentiment 177

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Lookalike Audiences allow you to create bigger audiences of people similar to those who are already connected to you (email list, website visitors, page engagement, and more). Facebook uses the targeting you select as a guide.

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Facebook How To System Advertising 212

Oktopost

OCTOBER 26, 2022

There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Catch all episodes here.

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B2B Facebook Apple LinkedIn 155

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. .” Facebook sees person-to-person interaction as the “core” Facebook experience.

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Feed Feedly News Engagement 158

Jon Loomer

APRIL 26, 2023

It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. You can select videos from both your Facebook page and Instagram business profile. I have published a Facebook Reel and Instagram Reel every day this year. I have good news. Not excited? So far, so good.

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Video Instagram Cost Groups 186

Keyhole.co

DECEMBER 23, 2023

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. million Facebook: 5.1 By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh. Instagram: 1.3 million YouTube: 108K Twitter: 808.3K

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Social Media Engagement Strategy Meme 52

Jon Loomer

FEBRUARY 10, 2019

There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

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CPC Facebook Metrics Cost 167

Socialmedia.biz

AUGUST 11, 2019

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective. This cannot be overemphasized, especially when you are introducing a new product into the market.

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Cost Brands Marketing Press Release 98

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Engagement Brands Review Influencer 136

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

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Facebook Policies Issues Reputation 213

agora pulse

FEBRUARY 4, 2020

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

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Report CPM CPC Facebook 152

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

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Facebook How To Metrics Hashtag 123

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them. Post Engagement. Video Views.

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Facebook Campaign Aggregator Advertising 176

Jon Loomer

MARCH 31, 2016

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads.

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Engagement Facebook Organization Report 120

The Realtime Report

APRIL 20, 2022

Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? The key measure used in Sotrender’s research was audience saturation (also known as Facebook audience share), which reflects how effective marketers are in reaching their target audience on Facebook. Methodology.

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CPM CPC Social Media Cost 172