Social Media Today

SEPTEMBER 16, 2022

With short form video on the rise, YouTube's looking to incoorporate more options to align with the viewing shift.

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Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Very few, is my bet.

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Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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Jon Loomer

OCTOBER 20, 2021

Imagine you have an important YouTube video embedded on a page of your website. Select “YouTube Video” under User Engagement trigger types. Then go to an embedded YouTube video on a page of your website. Within your Events Manager, click to view your Custom Conversions. I made some alterations.

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Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Masthead ads.

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Buffer Social

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. YouTube understandably wants to keep its viewers watching for as long as possible. Here are the main lessons for creators.

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Buffer Social

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

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Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.

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Buffer Social

AUGUST 31, 2023

When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. She left her YouTube channel with over 22,000 subscribers and started a new one in April 2023. So, she pivoted.

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Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

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BeingOptimist

FEBRUARY 7, 2021

You have to focus on how to burn MP4 to DVD with the appropriate mp4 to DVD conversion program right now. It is the appropriate time to consider the overall features and remarkable benefits of the well-known MP4 to DVD conversion programs. WinX DVD Author (Free dvd conversion tool). Top 3 Best MP4 to DVD Converters.

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Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

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SocialFish

OCTOBER 7, 2019

Don’t worry, we picked some of the best YouTube to MP3 converters and wrote a thorough review of each one of them. Converting YouTube videos to MP3 formats can sound like extremely difficult task, but it’s not. If you want to download whole videos to your device, make sure to check out the best YouTube downloaders. Link: [link].

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Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. In this article, we’ll teach you six tactics that you can use to promote your YouTube videos and drive the engagement and views you’ve always dreamt of.

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agora pulse

OCTOBER 21, 2020

How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics? Table of Content.

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Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

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Hootsuite

AUGUST 17, 2020

It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue.

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Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Non-video ads.

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Keyhole.co

AUGUST 22, 2023

YouTube Creator Studio is an invaluable tool for optimizing video content and gaining a deeper understanding of their audience’s behavior. As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance.

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Firebelly

FEBRUARY 18, 2014

“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. And yet, YouTube is convenient left out of so.

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Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020.

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Hootsuite

JULY 29, 2020

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. This post will show you exactly what you need to do to become verified on YouTube. What is YouTube verification?

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Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features.

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The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.

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Sprout Social

MAY 18, 2020

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve. Around the same time, the conversation around testing kits and vaccines shifted.

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agora pulse

NOVEMBER 19, 2019

Capture more YouTube views and clicks by crafting well-written YouTube descriptions. When brands create YouTube videos, they typically go all-in on the videos. Let’s take a look at some tactics to create YouTube descriptions that snag attention and get more clicks. What Your YouTube Description Should Accomplish .

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Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Luckily, there’s an effective hack for removing this conversion obstacle. With this in mind, you may want to jump at the first opportunity to reach out to creators who could boost your reach or conversions.

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Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows metrics assessments and gives you direction to grow your YouTube channel.

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agora pulse

NOVEMBER 14, 2019

YouTube presents a huge marketing opportunity for businesses … but only when done right. Avoid these eight common YouTube marketing mistakes. YouTube is a little different than most other social media networking sites. Visitors come to YouTube with the intention to watch something specific. Neglecting Moderation.

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Hootsuite

APRIL 1, 2020

YouTube Live transforms online video into an interactive experience. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. How to start streaming with YouTube Live. New to YouTube live streaming? Here’s how to go live on YouTube. Open the YouTube app. On desktop.

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agora pulse

NOVEMBER 27, 2017

This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site. There’s no doubt that capturing users’ attention enough to drive more comments can be difficult; there’s plenty of competition on YouTube after all. Host a YouTube Contest.

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Jon Loomer

SEPTEMBER 25, 2023

The best way to explain custom events is by defining some basic Meta ads conversion terminology. Events (or conversion events) are important actions that happen on your website, in your store, or in your CRM. Custom Conversions are NOT Custom Events. While they both signify a conversion of some kind, the similarities stop there.

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Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Assess your brand health. Analyze sentiment.

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Rebekah Radice

MARCH 6, 2018

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Next, make sure to incorporate your answer into every piece of content, including your online conversations. Talk about things that matter most to your audience while creating intrigue and awareness through conversation. Highlights From Episode 18.

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Jon Loomer

JANUARY 22, 2024

Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. Your performance goal is Conversions (number or value) and the conversion event is Purchases. You want leads?

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