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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. I selected 141 pages of content in all to train this bot on. I’m able to see a history of all conversations that are ongoing with the bot.

Training 186
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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

Eventful 184
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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

API 207
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations

The Realtime Report

U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations. In particular, the researchers wanted to find out if conversations could provide insight into knowledge, wealth, education and mental illness, including suicide. Image by Gerd Altmann from Pixabay. wealthy or deprived).

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Lawyers, Should Your LinkedIn Profile Be More Conversational?

Myrland Marketing

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”

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Example: Reach Optimization and Conversions

Jon Loomer

I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. This training was something new and unique for me, so I announced it as a pre-pay product while the content is being created. If all of my conversions were view-through, you may have less confidence in these results.

Examples 204