3 Steps to Responding to Trends on Social Media
Ignite Social Media
SEPTEMBER 28, 2016
One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. Step 1: Listening/Trend Discovery. Obviously, the first step in the strategy of responding to trends is identifying what is trending. Step 2: Knowing When to Jump in on a Trend.