The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is free.

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How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Essential Topics for an Organizational Social Media Policy. Social sharing sites (e.g.

Social Media Strategies Summit & More

Jason Yormark

I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. Share this on Technorati. The New Gig: VP of Marketing & Social Media @ Strategies 360.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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Social Media Success Starts with Listening

Webbiquity SMM

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Tag them on social bookmarking sites. Contribute to the conversation.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media.

20+ Cool Social Media and Web Tools

Webbiquity SMM

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? Social Mention. ** 5 stars. A social media monitoring tool that combines powerful features (e.g.,

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? Social Media is a Trend Wait, what ?

Seven Ways to Use Social Media for Business

Webbiquity SMM

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Social media brings these discussions into the open.

PR needs to Focus on Conversations

Buzz Marketing for Technology

Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. We go from targeting Tier 1, Tier 2 and Tier 3 publications to targeting Tier 1, Tier 2 and Tier 3 conversations!

Top Posts About Social Media During 2010

Mindjumpers

We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves. How can we do something that will create value through social media?”

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Tools for an Engaged Social Presence. I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Anything that measures social interaction. Share this on Technorati.

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The Nominees For Best Social Media Work – The Bees Awards

Mindjumpers

Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Social Media Platform.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Technorati.

Top Social Media and Marketing Books of 2010

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Technorati.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

I’m thrilled to be joining Strategies 360 as their new VP of Social. Media. building the social media offering and team at Strategies 360 and. Share this on Technorati. 9 Great Social Media, Digital Marketing & Productivity Tools. Controlling The Conversation: Strategies To Get People Talking About What You Want. The Office For Mac Social Media Extravaganza! Social Media

Indians in Social Media (2009) «

The Marketing Blog

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 01 am Indians in Social Media (2009) Jump to Comments By-and-large most of us would agree with that Social media is still in a nascent stage in the Indian context and there is a lot that remains to be explored in the Social media space. technorati , back-links etc.)

Changing Trends in Social Media Can Influence Your Business Model (part I)

Mindjumpers

Does not work with social media: So what do we mean when we talk about business style? Social media today is the platform which companies are open to for spreading a word about their organization or promoting their business.

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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money.

Building Up a Small Business Through Social Media

Mindjumpers

Boye web-conference in Aarhus, Denmark to learn more about how organisations around the world embrace the opportunities offered by social media. Building Social Business. Another interesting element is the way they have approached the communicative aspect of social media.

Presentations Giving Great Insight into Social Media

Mindjumpers

Tweet When thinking of developing a social media presence – or searching for good advice on what to do with your already existing profiles on various platforms, there are lot of great insights and experiences to gain from other social media users and experts.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media? Yes, thanks to social media, business is faster than ever.

Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. and having a real conversation first.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. Take advantage of the medium using pictures and other media. Social Media Marketing GPS (91 pages).

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Personalized statements can help you to connect in a better way than official press releases following the social networking trends.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media!