The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy.

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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, it is quite obvious that all social platforms will grow in 2012.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Will Work for Media Impressions. Guest Post by Scott Kaminski.

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December Social Media Updates

Ignite Social Media

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. Social didn’t slow down in December – read on for a round-up of December social media updates! December Social Media Updates.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. The good news for PR professionals who want to do a little discovery before diving into a survey is that there is no IRB to go through. The idea of polling and surveying is catching on (again).

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April Social Media Trends

Ignite Social Media

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! .

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How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

Micro-Influencers Are Mighty Powerful on Social Media

agora pulse

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. social media management micro-influencer

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Guerrilla Social Media Marketing: Polls and Surveys | Shuaism

Josh S Peters

But that’s fine because we have polls and surveys so that people can let us know what they are thinking. Surveys and polls: Can you read people? Social Media Services Poll some time will be more boring but some time it produces some interesting facts too.

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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Online surveys. It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. A Little Bit of Conversation.

Weibo – a Chinese Social Media platform

Mindjumpers

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. However other platforms like Wechat and Zhihu are also promising and popular social media platforms in China.

#SMTLive Recap: The State of Social Media Lead Gen 2019

Social Media Today

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report." " Here are the highlights from that conversation

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” Among the surveyed group, Reddit went from a combined total of 6.3

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Social Media Marketing Goals & Tools | Mindjumpers

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. Do you use social media and the proper tools to measure, engage and act? People use social media. Blogs are hubs of social media marketing activities. are we in social media marketing?

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Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Social media ads continue to evolve and marcoms pros must strive to keep up with the quick pace of change. The recipient can listen to the clip, which will remain in the conversation permanently.

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Four Ways to Effectively Capture Leads From Organic Social Media Traffic

agora pulse

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6%

Who Should Own Social Media?

Mindjumpers

Tweet Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? But 5 years from now, the question is what does social media bring to the table?

Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. REPORT. Sherrilynne Starkie. Owner. items .

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In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. I recommend that you read the original survey results to glean additional insight, but my summary should help you get started.

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Quality video content is still paramount so keep in mind these best practices when creating video content for social. . In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. What types of user experience can I craft for my different social channels? Social Media Management

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. The CMO Survey ).

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Social Media Listening – It’s About Emotions

Janet Fouts

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. So, how do you get your audience to comment on your social media posts? How do you spark your social media engagement ?

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Top 10 social media trends to know for 2018. billion social media users.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. 6 ways to promote an event on social media before it happens.

How to Collaborate on Social Media Without Going Bananas

agora pulse

If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy.

How to Collaborate on Social Media Without Going Bananas

agora pulse

If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy.

Are You A Social Media-Savvy Leader? You Should Be!

Small Business Mavericks

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent.

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Someone doing a survey? I always wondered when it would happen and, last week, it finally did.

4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. However, a survey found that 32.1million U.S

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

Social Media Attribution: How to Get Started

Buffer Social

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution is very close to another key social media metric: ROI. Include a “How’d you hear about us” survey.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social.