Diva Marketing Blog

NOVEMBER 11, 2010

Remember: who ever controls the play (or the conversation) controls the relationship. I call this aligning the social enterprise. Leading conversations about social media ethics, transparency, authenticity as it relates to the company culture and brand values/promise. Helping to develop guidelines.

Social Media 72

Social Media Brands Press Release Sports 72

Buzz Marketing for Technology

JUNE 27, 2008

conversation. enterprise 2.0. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Insubria and OpenKnowledge are hosting the International Forum on Enterprise 2.0

Wiki 223

Wiki Net Neutrality SocialText Folksonomy 223

Buzz Marketing for Technology

AUGUST 1, 2008

As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

Jive 100

Jive Communities Collaboration Policies 100

Diva Marketing Blog

AUGUST 15, 2010

Our customers' expectations of how they make purchasing decisions (peer reviews, online conversations with peers and with the people behind the brand) are changing. Step 1: Align the Enterprise. Develop the Social Enterprise .

Social Media 73

Social Media Strategy GPS Social Enterprise 73

Janet Fouts

JUNE 14, 2011

E vonne Heyning shares her gifts as a transmedia producer, educator and connector for causes and social enterprises. She’ll also talk about using volunteers, virtual admins and tools and techniques to keep your Twitter stream flowing while maintaining the quality of the conversation. Register Here: https://www3.gotomeeting.com/register/730428078.

Virtual World 136

Virtual World Collaboration Education Curation 136

Diva Marketing Blog

SEPTEMBER 20, 2009

Will PR and marketing professionals, who traditionally don't daily interact with customers, approach their day-to-day jobs any differently if their job descriptions include active participation in social media conversations? Would love to hear your thoughts : Will Social Media Change Our Behavior?

Social Media 78

Social Media Insurance Social Enterprise Conference 78

Diva Marketing Blog

OCTOBER 30, 2009

Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Not listening to your customers' who take time to express their pleasure and concerns in the social world is a sad trick for both customer and company.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Google clearly listens to feedback, and it seems to me they are becoming a social enterprise. .

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Diva Marketing Blog

OCTOBER 14, 2009

Will you take the conversation offline in an email or phone call? How will you integrate the learnings into the fabric of the brand or into new processes for your enterprise? How will you integrate the learnings into the fabric of the brand or into new processes for your enterprise? which may be real time?

Social Media 61

Social Media Marketing Social Enterprise Forums 61

Buffer Social

OCTOBER 18, 2022

” She pushed back against convention and decided to build partnerships with social enterprise bakeries instead, even though that would slow the company's growth. But they should be living and breathing documents that continually weave into our conversations.

Small Business 74

Small Business Metrics Consultant Reputation 74

Social Media Strategery

SEPTEMBER 28, 2009

I’m particularly interested in businesses like Tom’s Shoes and Honest Tea that are social enterprises and have a focus on doing good and giving back. And it’s free…gratis… Second, join the conversation. What charities are you particularly passionate about, and how do you plan to help them?

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Sprout Social

AUGUST 16, 2023

Like Sprout, Social Studio offers social media approval tools that support workflows for approving or rejecting posts before publishing. Engage , where users can monitor conversations and respond to customer questions, comments and mentions in real time.

Brands 68

Brands Social Media Management Authentication Software 68

Convince & Convert

MAY 24, 2012

Eric’s Social Media Stat of the Week: Are Facebook and Twitter Like the Tortoise and the Hare? I want to change the tack of the Facebook conversation just a little bit. I think we’ve had almost this exact conversation a few episodes ago, where we talked a little bit about the balance of privacy and value.

Yammer 114

Yammer Badge Privacy Organization 114

Convince & Convert

JANUARY 25, 2012

15 – 20 years ago : IT (and the IT side of the business) ruled the enterprise. Conversely at this time, marketing is “stuck” in the final days of traditional advertising print-radio-tv era and valuation for all that spend is fuzzy at best. It’s important to recognize how we got to this point.

Marketing 115

Marketing Crowdsourcing Smart Phone Mobile 115

Convince & Convert

JUNE 29, 2012

Jim : You know, obviously, being able to put out there, I’m looking for CFOs and people who are CFOs, you know, that seems like pretty much a no-brainer but as with anything, you know, if the conversions aren’t there, then it’s really not worth your time. Eric : Yeah. The data is there to enable. And so now, suddenly, $1.2

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

OCTOBER 22, 2013

We look at the numbers of social shares, links, mentions and page views. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Social media penetration (total share numbers on-site and across syndication channels).

Strategy 150

Strategy Content BuzzStream Brands 150

Webbiquity SMM

DECEMBER 4, 2012

Come with a case of beer and some great conversation, and you just might be a hit. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. 3 ways to stop wasting time on social media by iMedia Connection. . “Marketers are the nerdy freshman at the cool kids’ senior party.

Social Media 213

Social Media Resources Tips Policies 213