Social Media Success Starts with Listening

Webbiquity SMM

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Tag them on social bookmarking sites. Contribute to the conversation.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Anything that measures social interaction.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Alterian SM2 Freemium. Social Mention. blogs, microblogging sites, social networks, etc.). Alterian SM2.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. These were the three broadest terms that applied to the most relevant conversations about energy.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g.,

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. And that’s how I pick the right social media monitoring tool for the job.

The Trouble With Social Media Listening

Janet Fouts

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Creating conversation.

Social Media–What Do I Do With All This Data?

Janet Fouts

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs?

5 Social Media Tools for PR Professionals

Proactive Report

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. RSS feeds are the blood vessels of the social web. Feeds make it possible for your content to join the content stream on the social web. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. A Social Media Newsroom.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers.

213 Days as an Insider

Koka Sexton

The typical 1 st week post and then a little about the creation of social media university but that’s about all. Building a social media plan for the company was, or is a challenging task. It’s not recommended to setup and run multiple social media channels all at once.

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Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. SDL SM2.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Disclaimer – these are my opinions formed by my conversations with these firms).