Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. BlogPulse Conversation Tracker. Trendrr. This blog post is the second in the 2 part series on brand monitoring.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue). RSS & email subscriptions. Twitter Conversation (measured in @mentions). The client wants to know if their social media campaign is working!