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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

JANUARY 12, 2010

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. BlogPulse Conversation Tracker. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Technorati.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

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