PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. ROI = (M-C)/C The resulting number will be a number with some decimals.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? With $5.4 Billion spent on social media marketing in the U.S. ” Click To Tweet.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Social media is all about interactions. Brand Awareness. Crowdsourcing.
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.
Earned Media ROI in Three Steps
JANUARY 12, 2015
Obviously leads collected is the most important metric we want to focus on and what will ultimately determine hard ROI. Did you have a lot of visitors, but very small conversion? This information can help you see the ROI of your earned media outreach efforts and learn important information to adjust your strategy moving forward. Maybe a mention in The Wall Street Journal ?
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI. The next level of “why social ROI matters” goes beyond mere metrics.
The ROI of Social Media [#SMMW16 Takeaways]
APRIL 21, 2016
While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. But, the ROI of social media isn’t always necessarily quantitative. You can read Mark’s highlights of the speech (in his own words) here.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. Using this tactic to your advantage has the potential to increase customer conversion rates by around 30 percent.
The ROI of Social CRM
NOVEMBER 14, 2012
The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM. Featured Social CRM and RO
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. Stage 1: Launch.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? It’s not the same as conversation. Conversation Isn’t Enough.
How Does Social Listening Change the Way You Do Business (and Create ROI)?
Buzz Marketing for Technology
JANUARY 20, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?
The ROI Of Social Media [Infographic]
JULY 26, 2012
We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. “What’s my return on investment?” Blog Kelly Rynard
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Step 1.
How to Track Mobile App Conversions
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? Define Conversions. What does a conversion mean to you? A sale?
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
Here’s what you can do to make your content effective at delivering ROI. When your blog fails , how can you deliver ROI from your content? Consider other types of content to help you drive more traffic, generate leads, and boost conversions. The correct use of a CTA can promote lead generation and conversion. These digital days, content has taken on a new meaning.
10 Ways to Improve Landing Page Conversions
APRIL 26, 2012
We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. With that in mind, following are 10 ways to improve your landing page conversions. What else is important in improving landing page conversions? Keep it clean! I don’t mean no profanity or dirty pictures. without any other distractions.
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Of ignoring conversations? But to be part of the conversation, you do have to be a participant. ” What’s the ROI of THAT message? But it struck me. Ignoring customers?
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. An ROI assessment seeks to answer the following questions: What am I getting for my money? But the process doesn’t end with signing a contract. The better way.
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. It’s what leads to conversion and is easily measured on social media.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective. Keep it Brief.
It’s only ROI, but I like it: 3 ways to increase ROI from social media
JANUARY 31, 2017
Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. It’s that it’s always possible to drive more ROI from social media.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. These types of observations allow you to shift your content strategy with conversion in mind. Tracking UTM Codes For Conversions. Talk about getting an instant ROI. Well, there is. We understand why. What are UTMS? Analytics
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. iTunes.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Recently, influencer marketing has been making waves in the marketing industry due to its ability to generate a huge ROI. Increase Conversions with Discount Codes. https://t.co/l9G8KXMSvS
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
They want to converse, collaborate, engage and finally shape the idea. What is the ROI quotient from social media? - The ROI in case of social media cannot be easily measured. Every time you will find new markets, new conversion rates and so on. Start engaging users and converse to get better conversion rates!!! Social media is no more the next thing.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. What Is Facebook ROI? times ROI.
The End Of Conversation
OCTOBER 4, 2012
Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. Did the brand come back at a future point because of how great the conversation was? The end of conversation.
5 things to measure in social media ROI
NOVEMBER 1, 2011
As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? There are of course a ton of other benefits to social media beyond clicks and conversions. (watch video to see my son artistically photo bomb me). spent.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI. Full stop.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. Thus, the calculation of ROI on social media gets calculated accordingly. Tweet. An important part of social media is about building valuable and sustainable relations.
A Guide to Conversion Rate Optimization Tool Categories
MARCH 16, 2017
I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. By fixing these problem areas you can tremendously increase your conversion rate.
How to Measure Your Facebook Ad ROI
The Social Media Incubator
JULY 10, 2013
For one thing, a high click-through rate (CTR) could result in a low conversion rate. Conversions = leads or sales. Would you rather have CTR of 10% with a conversion rate of 1% or a CTR of 8% with a conversion rate of.6%? Scenario 1 : 1,000 ad views = 100 CTR (10%) and 10 conversions (1%). Scenario 2: 1,000 ad views = 8 CTR (8%) and 12 conversions (.6%).
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. Product. Audience.
Social Media: The ROI of Marketing Engagement
FEBRUARY 24, 2012
There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. This is what I call “skill level 2″ of social media ROI. The Real ROI of Social Media. Fans Followers and Subscribers.
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die? Of all the social media memes, the ROI conversation is built to last. Guess what?
Measuring Social Media ROI
JANUARY 15, 2013
Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. If you hope to measure ROI, you must first have an investment. There is no single way to measure social media ROI.