Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.

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Social Media Engagement Transportation Hashtag 171

Ignite Social Media

JULY 6, 2023

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started. Avoid trying to be someone you’re not.

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Social Media Tips Authentication Resources 167

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 99

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Analytics Report Social Media Google 138

Likeable

JANUARY 14, 2021

The conversation about social media and mental health is one that has been gaining traction for years now. From comparison anxiety to news overload to sheer amounts of screen time, there are so many levels on which social media and the internet as a whole negatively impact our mental health.

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Conversation Social Media Comparison Skills 93

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

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Analysis Social Media Strategy Meme 98

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

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Conversation Video Tips Embedding 90

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends.

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Social Media Sentiment Loyalty Microsoft 107

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Social Media Team Social Media Management Report 100

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

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Collaboration Tools Social Media HootSuite 86

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Identifying The Tools And Resources. The Reality Of Social Media Budget Planning.

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Blogger Company Social Media Curata 266

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social Media Privacy Insurance Guidelines 103

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

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Social Media Strategy Exercises Retail 111

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.

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Social Media How To FAQ Discount 131

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

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Social Media Influencer Instagram API 203

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Increase Your Social Engagement. Why: How do you break through the noise on social media?

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Conversation Exercises Small Business Consultant 205

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

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Trends Social Media Authentication Instagram 195

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

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B2B Metrics Social Media Social Media Management 62

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Social Media Sentiment Data Team 123

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

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Social Media Marketing Social Media Management Trends 145

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.

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Social Media Content Marketing ROI 92

Sprout Social

FEBRUARY 5, 2024

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

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Social Media Authentication Communities Campaign 110

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Social Media Marketing Atlassian Team 111

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

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Social Media Education Survey Team 120

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Features Social Media Curation Geotagging 99

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

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Social Media Template Templates Skills 125

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Conversation FAQ Sentiment Banking 79

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Social Media Crowdsourcing Privacy Comparison 140

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. Content creation for social media shouldn’t be down-to-the-wire.

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Publishing Social Media Film B2B 86

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

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Resources Social Media Management Publishing Social Media 97

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

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Social Media Social Media Management Issues Campaign 199

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

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Social Media Notification Social Media Management Metrics 93

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

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Analytics Report Social Media Metrics 122