Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Other people with the same problem won’t benefit from the solution.

Tips 353

Tips Social CRM Knowledge Base Reputation 353

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media 120

Social Media Sentiment Data Class 120

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Buffer Social

NOVEMBER 14, 2018

” So if you were to share that you love pugs, have four kids, or fundraise for a particular nonprofit, Kimpton will make a note of it ready for your next conversation. “It means we don’t have to start from scratch with every conversation on social. .” “We treasure this information,” Whitney said.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Pixlee

NOVEMBER 21, 2017

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. Quickly Build Landing Pages.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.

Social Media 122

Social Media Social CRM Strategy Consultant 122

Sprout Social

JANUARY 9, 2017

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Sprout Social

AUGUST 3, 2016

Referencing past conversations is a key component to any social customer care strategy. Whether you’re responding to a comment or managing social communication as a team, access to Facebook message history is critical in creating a consistent, personalized experience. Social CRM Tools Offer a Personalized Experience.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). I believe that it’s mathematically possible for every company to figure out social media ROI.

ROI 138

ROI Social Media Social CRM Survey 138

Twist Image

APRIL 17, 2012

What makes media a social media? There's a long-standing answer to this question. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Findability 102

Convince & Convert

SEPTEMBER 22, 2010

link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Why Social Supports Email in the Interactive Marketing Hub (Convince and Convert) [.] I have nothing of value to add to this conversation other then reiterating (again?)

Social Media 134

Social Media Strategy Social CRM Consultant 134

Sprout Social

DECEMBER 8, 2016

For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line. This is a major missed opportunity.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight.

Case Study 138

Case Study Study Social Media Repository 138

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&#

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational. That's what I mean when I say uni-directional social media. link] Samuel Fagan Great post.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Webbiquity SMM

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Second, this circumstance raises an important question: Are You Growing Your Voices? RSS subscriptions are up. Certainly, there is a benefit to creating content on a daily basis.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 17, 2010

good question!] good question!] good question!] good question!] good question!] [link] krenee76 Is Your Twitter Addiction Paying Off [link] RT @jaybaer [Hmmmm. good question!] [link] #timesuck #twitter #tweets [link] krenee76 Is Your Twitter Addiction Paying Off [link] RT @jaybaer [Hmmmm.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Community building 116

Community building Social CRM Consultant Posterous 116

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Aquisitions say something about the segmentation of social media analysis.

Radian6 85

Radian6 Cymfony Alterian Lithium 85

Convince & Convert

MAY 18, 2011

Think less about your business and more about appropriate behavior in a social situation. I’ve had several companies respond quickly to conversations I was having with others about their products. Business hat: I’m monitoring conversations about my product. Let’s say I @ a Twitter friend in response to a question.

Twitter 122

Twitter Price Travel Buy 122

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JUNE 29, 2010

link] jaybaer No question. link] Weintraub Adv RT @jaybaer: Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Teresa Basich Absolutely stellar review of @cshirky's new book "Cognitive Surplus" by @jaybaer: [link] [link] David Weedmark Great stuff Jay! Convene, converse and collaborate.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. In December, that meant $175 million in revenue to developers.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 12, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question. Is the same true in adoption of new technologies? How should companies evaluate success? The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. Ethan [link] udeme RE: The 'then what' question. I'll email you some thots soon.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 24, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social CRM 111

Social CRM Consultant MySpace Newsletter 111

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 136

FAQ Content Consultant Social Media 136