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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Quantcast 188
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. they are of course correct.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation.

Mashup 115
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Weekend Project: Research Your Existing Audience

ProBlogger

And, if you get a particularly intriguing response, you can follow up with that person and keep the conversation going. This can be via email or on social media. Respond to peoples comments and keep the conversation going. Analyze Quantcast. Marketing that skyrockets conversions. Pretty cool stuff.

Project 38
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20+ Cool Social Media and Web Tools

Webbiquity SMM

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? Social Mention. ** 5 stars. A social media monitoring tool that combines powerful features (e.g., Social Website Analyzer.

Tools 188
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Breadcrumbs, navigation, and related pages are a great way to start. Use forums.

Marketing 264
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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200