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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

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Compete Responds To Criticism

Dave Fleet

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. Outstanding question #1: How accurate are Compete’s/Quantcast’s/Alexa’s numbers for top-tier websites?

Compete 277
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On Weirdoes, The Long Tail, Seth Godin And You

Twist Image

In 1998, he has since gone on to launch Squidoo (which is ranked among the top 125 sites in the US by Quantcast ) to his latest venture, The Domino Project , a new type of book publishing company that is powered by Amazon. you can head the full audio conversation between Godin and me right here: SPOS #273 - Seth Godin Is Weird ).

Quantcast 103
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Make sure to check Quantcast and Compete to ensure a blogger’s traffic aligns with your target demographic. Everyone appreciates a productive face-to-face conversation. Continue the conversation on our Facebook or Google+ pages. Tools such as BuzzStream and Linkdex can give you access to niche bloggers. Get some face time.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. Do you know which side you fall on? How To Deal With Competition – Ever find that you can’t stop thinking about someone you feel is “so much further ahead” than you?

Mashup 115
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The Ultimate Guide to Professional Product Review Pitches

ProBlogger

If you claim your site gets 50,000 unique visitors a month and I go on Compete or Quantcast and see that your data is unavailable, we have a problem. By showcasing past successes to your prospective vendors—via testimonials, case studies, and so on—your conversion rates will undoubtedly increase. These stats are not that hard to check.

Review 44