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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Think of it as finding buyers you never knew existed and starting a conversation with them. Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically. Ads (ad clicks, survey answers). Boost Landing Page Conversions.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 Moreover, the survey revealed that a large majority (65%) of brands are planning on increasing their budget for influencer marketing. How effective is this method?

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Social networking sites (SNS). The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

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Cyber Monday Is Here!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! What is Cyber Monday ? That's more than 51 million people logging on at work.

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