Conversation, Paid Search and Social Media

Social media analytics & reporting guide

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Analytics

Analytics Report Social Media Metrics

The Guide To Social Media Marketing Automation

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media

Social Media Marketing Hashtag Campaign

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

Campaign

Campaign Social Media Social Media Management Team

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

Social Media

Social Media Committee Organization Survey

Social Media ROI’s Missing Ingredient

Convince & Convert

DECEMBER 10, 2014

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

Social Media

Social Media ROI Cost Insurance

Monday’s 5 Social Media Must-Reads

Firebelly

APRIL 11, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. Social Media and SEO massively undervalued: Study.

Social Media

Social Media API Paid Search Metrics

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media

Social Media Paid Search Reputation SMS

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

JUNE 22, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? Your comment has not yet been posted. Your comment could not be posted.

YouTube

YouTube Social Media Paid Search SMS

How One Unhappy Customer Multiplies Across Social Media

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? I walked into the middle of their heated conversation so I don't have the back story. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable.

Social Media

Social Media Paid Search SMS Syndication

Happy Social Media Day - June 30th

Firebelly

JUNE 30, 2010

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy Social Media Day - June 30th Today is the first-ever Social Media Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social."

Social Media

Social Media Paid Search SMS Syndication

Friday's 5 Fun Social Media Finds

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

Social Media

Social Media Paid Search SMS Syndication

Social Media News: Top 5 Stories of the Week

Firebelly

JULY 23, 2010

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google?

News

News Social Media Paid Search SMS

3 Stories That Rocked The Social Media World This Week

Firebelly

JULY 30, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week.

Social Media

Social Media Paid Search SMS Syndication

United Way of Central Indiana Recognized for their Social Media.

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral! The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. Your comment has not yet been posted.

Social Media

Social Media Paid Search SMS Syndication

Twitter is top social media channel among Fortune 500

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. Your comment has not yet been posted.

Social Media

Social Media Twitter Paid Search Study

What the F**k is Social Media NOW?

Firebelly

JULY 16, 2010

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media?

Social Media

Social Media Paid Search SMS Syndication

Conversation: Out of the IUPUI classroom and into YATS

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

Conversation

Conversation Paid Search SMS Class

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign

Campaign Social Media Metrics Trends

Social Media Marketing Checklist from SES Chicago

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? What dedicated resources will you allocate for your social media programs - both financial and headcount?

Social Media

Social Media Marketing Paid Search SMS

Social Media Weekly Roundup 1/18-1/22

Firebelly

JANUARY 22, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media

Social Media Syndication Feed Reader Paid Search

Social Media Marketing Madness [Cartoon]

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media

Social Media Hubspot Marketing Paid Search

Social Media Bootcamp: Facebook For Business

Firebelly

MARCH 3, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Social Media Bootcamp: Facebook For Business : Comments Sweet Jesus! That's a rock'n slide show.

Social Media

Social Media Facebook Paid Search SMS

Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

JUNE 11, 2010

What are the 5 biggest risks for businesses in the social media space? Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. In addition to documenting the ubiquity of social media, Harris found that a significant proportion of U.S. Your comment has not yet been posted.

Social Media

Social Media News Paid Search Microblogging

4 Ways To Celebrate MLK Day With Social Media

Firebelly

JANUARY 14, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Details have been updated for 2010.

Social Media

Social Media Syndication Flickr Paid Search

YouTube Tuesday: I'm A Social Media Guru!

Firebelly

MAY 25, 2010

Digitalia | Indianapolis Social Media Marketing « How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories | Main | BP Facebook Sentiment » May 25, 2010 YouTube Tuesday: Im A Social Media Guru! Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

YouTube

YouTube Social Media Paid Search SMS

Social Media & The Super Bowl

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media

Social Media Paid Search URL SMS

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media

Social Media B2B Marketing SEO

Firebelly Work: Social Media Optimization Summits

Firebelly

FEBRUARY 10, 2010

Create a promotional video for their inaugural Social Media Optimization Summits where people can See It. With The Rock Stars of Social Media on March 23rd and 24th in Dallas, TX. The Social Media Optimization Summits are different than many other conferences in the fact that they are "hands on."

Social Media

Social Media Paid Search SMS Syndication

social media marketing's good news

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News

News Social Media Marketing Paid Search

The Essential Guide to Successful Intent-Based Marketing

Oktopost

MAY 23, 2022

Think of it as finding buyers you never knew existed and starting a conversation with them. Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically. Boost Landing Page Conversions. Paid Search.

B2B

B2B Marketing Paid Search Buy

social media marketing might be for you (and it might not)

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Can you benefit from being a part of the conversation? It’s bigger than all of us.

Social Media

Social Media Marketing Paid Search SMS

Social Media Weekly Roundup 1/11-1/15

Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media

Social Media Feed Reader Paid Search SMS

Micro Targeting your Online Media

Buzz Marketing for Technology

MARCH 23, 2011

If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there.

Insurance

Insurance Paid Search eBook Buy

Don't try to fight it. Social media is here to stay.

Firebelly

OCTOBER 15, 2009

Digitalia | Indianapolis Social Media Marketing « Content Update: Stories connect Us | Main | Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Social media is here to stay. Social media has officially invadedpopular culture. It’s official, kids.

Social Media

Social Media Paid Search SMS Syndication

Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Sentiment

Sentiment Metrics Hashtag Review

How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. How easy is it make your blog or website mobile friendly?

Social Media

Social Media Facebook Mobile Newsletter

Ball Memorial Hospital's Facebook Nightmare

Firebelly

AUGUST 3, 2010

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets.

Facebook

Facebook Paid Search SMS Syndication

2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

FEBRUARY 11, 2021

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign

Campaign Groups Groups Communities

3 Easy Ways To Make Your Facebook Page More Welcoming

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

Facebook

Facebook Paid Search SMS Syndication

5 Fun Twitter Quizzes

Firebelly

JULY 9, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week.

Twitter

Twitter Paid Search SMS Syndication

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

JUNE 8, 2010

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back.

YouTube

YouTube Paid Search SMS Flickr

YouTube Tuesday: The Social Network Trailer

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st.

Social Networking

Social Networking YouTube Film Paid Search

How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Social media marketing services in North America. If you go too narrow, you might not achieve a critical mass of traffic: if your conversion rate is one out of 20 and you only get 18 visitors a month, a whole month or several months could go by with no conversions at all. Social Media Issues. Over to you.

How To

How To Consultant Paid Search Social Media

BP Facebook Sentiment

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

Sentiment

Sentiment Facebook Paid Search SMS

Social media analytics & reporting guide

The Guide To Social Media Marketing Automation

Trending Sources

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

5 Reasons CMOs Can No Longer Own Social Media

Social Media ROI’s Missing Ingredient

Monday’s 5 Social Media Must-Reads

Firebelly at Brainstorming & Social Media Optimization Summits

YouTube Tuesday: What The HELL Is Social Media?

How One Unhappy Customer Multiplies Across Social Media

Happy Social Media Day - June 30th

Friday's 5 Fun Social Media Finds

Social Media News: Top 5 Stories of the Week

3 Stories That Rocked The Social Media World This Week

United Way of Central Indiana Recognized for their Social Media.

Twitter is top social media channel among Fortune 500

What the F**k is Social Media NOW?

Conversation: Out of the IUPUI classroom and into YATS

Create your social media campaign plan for 2019 (with editable worksheets)

Social Media Marketing Checklist from SES Chicago

Social Media Weekly Roundup 1/18-1/22

Social Media Marketing Madness [Cartoon]

Social Media Bootcamp: Facebook For Business

Social Media Citizens Hate BP + 4 Other Social Media News Items

4 Ways To Celebrate MLK Day With Social Media

YouTube Tuesday: I'm A Social Media Guru!

Social Media & The Super Bowl

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Firebelly Work: Social Media Optimization Summits

social media marketing's good news

The Essential Guide to Successful Intent-Based Marketing

social media marketing might be for you (and it might not)

Social Media Weekly Roundup 1/11-1/15

Micro Targeting your Online Media

Don't try to fight it. Social media is here to stay.

Paid, owned and earned media: What they are and where social fits into the mix

How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Ball Memorial Hospital's Facebook Nightmare

2020 Sprout Partner Value Awards: Celebrating Agency Excellence

3 Easy Ways To Make Your Facebook Page More Welcoming

5 Fun Twitter Quizzes

YouTube Tuesday: I Can Make You Go Viral!

YouTube Tuesday: The Social Network Trailer

How to Turn Traffic into Revenue

BP Facebook Sentiment

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