Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. A lot of people have been stating the importance of listening to conversations in social media.

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Data Social Media CSR Nielsen 239

Waxing UnLyrical

NOVEMBER 20, 2018

PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. It is no longer acceptable to proffer low grade activity measures.

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Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the key points with social data is the real-time factor of conversations going on right here right now.

Data 182

Data Nielsen Buy Loyalty 182

Webbiquity SMM

OCTOBER 13, 2010

The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Nielsen BuzzMetrics. Budget: We don’t need no stinkin’ budget. Share this on Technorati.

SM2 202

SM2 Vocus Alterian Radian6 202

Ignite Social Media

JULY 15, 2021

Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. You’ll also be able to optimize for specific conversion events and re-target audiences. Third-party cookie tracking has been delayed until 2023.

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Nielsen Newsletter Buy Social Media 161

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. In other words, viewers who converse about the TV program may also discuss the ads online.”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”.

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Study Advertising Nielsen Retail 79

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. And there isn’t going to be.

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Nielsen Company Social Media Metrics 146

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. There’s also power in brands prioritizing online conversations that are visible to the masses. How popular a conversation is around your brand. You might be thinking the ride is smooth sailing from here, but the work is just beginning.

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Reputation Sentiment Loyalty Nielsen 89

Stay N' Alive

MAY 11, 2017

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Conversion: 60% of millennials become likely to purchase from brands they follow. Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

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Social Media Nielsen Marketing YouTube 50

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Using our newly launched Audience Insights product, we have identified five distinct segments that have joined the World Pride Madrid conversation: Madridians: 24 to 49 years old.

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Nielsen Overview Sports Influencer 112

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with. Creating social content is a struggle.

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Report Brands Facebook Nielsen 274

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. However, it is a good place for brands to join in on conversations already happening. They are also making a big impact on purchasing decisions.

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Platform Social Media Influencer Trends 272

Sprout Social

NOVEMBER 2, 2023

Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers. Take a look at this simplified current state customer journey map from Nielsen-Norman. Keep an eye on what customers search for online.

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Examples Template Templates How To 103

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication?

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Nielsen How To Influencer Overview 165

Ignite Social Media

APRIL 17, 2017

Disappearing videos and photos are now available and will show up in the same thread as text conversations. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. It’s been less than a year since Instagram duplicated Snapchat’s Stories.

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Metrics Instagram Video comScore 84

Social Media Strategies Summit

SEPTEMBER 23, 2022

In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” For instance, it often makes sense to join in the conversation during festivals and celebrations. million views at the time of writing, it was a genuine viral hit. That wasn’t the case for any other social network.

Education 163

Education Examples Content Nielsen 163

Likeable

MARCH 12, 2019

Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

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Cymfony Social Media Tools SM2 152

Socialmedia.biz

FEBRUARY 23, 2019

Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience. Regardless of what your reasons are, having the famous blue checkmark next to your username can help boost your conversion rates and make you more popular on the social media platform.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice.

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Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice.

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Questions Company Nielsen Disqus 252

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Listen Now . via Wired. .”

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Authentication Nielsen How To Case Study 137

Direct Marketing Observations

JULY 2, 2010

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? Does whining via social media move you to the head of the line? Does this look familiar? I say screw that.

Social Media 159

Social Media Nielsen Company Issues 159

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The local community manager should thereby be positioned in the local country.

Activities 235

Activities Social Media Brands Guidelines 235

Proactive Report

MAY 12, 2013

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

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Nielsen Syndication Wikipedia Tumblr 61

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Twitter as Conversation Forum. Here are four things Twitter is – or will become.

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Twitter Nielsen Forums Digg 167

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

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Tools Marketing Nielsen Social CRM 210

Sprout Social

JUNE 14, 2022

Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. 4 SMS marketing best practices to follow.

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SMS Strategy Marketing How To 107

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

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Engagement Tips Facebook Nielsen 131

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

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UGC Hotels Nielsen Authentication 63

Mindjumpers

JULY 30, 2010

The fact that people rely more on peer advice, the explosion of online ‘conversations’ and the increasingly public nature of word-of-mouth in a digital space, provides businesses both opportunities and challenges. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. with others.

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Marketing Nielsen Forums Groups 251

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Get to know them and engage them in real conversations. First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%. To gain social followers?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Proactive Report

MAY 12, 2013

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

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Nielsen Syndication Wikipedia Tumblr 40

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

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Social Media Marketing Social Networking Nielsen 235

Twist Image

OCTOBER 18, 2011

From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth in TV Guide. nielsen mckinsey company. Television has always been based on two pillars: Destination. active media. advertiser. advertising.

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iPad Nielsen Advertising Activities 104