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Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

Instant Articles load up to 10 times faster than the mobile web. And as more and more people begin to consume video on mobile devices and tablets, circular video could become the norm (and personally, I hope it does). For brands and marketers, this could mean a ton of real-time conversation around the shows and events Twitter broadcasts live and open up opportunities for reactive content and adverts around events broadcast on Twitter.