These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Conversions. 6-10: Additional Proven Metrics.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions.

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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. Think of sentiment analysis as a subset of social listening.

The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What are social media metrics and why should you track them?

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative. Revenue per conversion.

11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1.

Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. Conversion. More and more people are honing in on the importance of driving towards tangible, credible metrics.

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Awareness metrics. Engagement metrics. Conversion metrics.

Marketing Metrics Your Business Should Start Tracking

Buzzlogix

That’s why digital marketers closely measure important marketing metrics in order to determine whether their marketing efforts are doing what they’re supposed to or not. These marketing metrics provide valuable insight into a marketing campaign’s progress and effectiveness. Here are a few marketing metrics your business should start tracking. Social Media Metrics. Also, social sharing and sentiment indicate the level of engagement with your audience.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

Tools 276

Key Metrics for Every Social Media Role

Buzzlogix

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands. Sentiment. It’s important to look at the tone of the articles that are published about your brand to gauge the sentiment. Analyze the impressions when gauging this metric. Conversion Rate Between Stages. Website Conversions.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. This metric is desktop-only.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Here are four areas of social media metrics worth tracking, even if they don’t provide direct ROI calculations. Sentiment: Are the comments, posts etc.

SM2 240

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Conversation (measured in @mentions). Twitrratr : Great free tool that measures sentiment and Buzz on Twitter.

The Social Media ROI Debate

Webbiquity SMM

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Here’s a recap of a few of the key sessions and conversations from the summit. Buyers are open to sales conversations when 1) they are the right buyer and 2) their “digital body language&# indicates they are actively engaged in looking for a solution right now.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions. When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion.

Data 138

Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. The conversation moved on to the types of goals that we should be setting. Which metrics matter?

#ELECTION2016: A Look into the Presidential Candidates’ Social Behavior

Ignite Social Media

To perform this analysis, we used monitoring and engagement tools Brandwatch and True Social Metrics. Content and commentary from the candidates remained relatively consistent throughout the first half of the year, with conversation spiking around key events (largely debates and conventions).

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Join the conversation.

Tools 94

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Are you planning on using automated sentiment to alert you to potential crises?

Monday’s 5 Social Media Must-Reads

Firebelly

3 Key Metrics To Measure Social Media Success. By John Cole Many listening platforms tout automated sentiment and natural language processing as premium features. Below are 5 social media must-reads that we wouldn’t want you to miss.

21 best social media analytics tools

Unmetric

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. Updated for 2019!

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Here is a list of some metrics and KPIs used to measure success for Earned and Owned Media: Revenue attributed to Earned and Owned Media. Guest Post by Dan Beltramo.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies – new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Part 1: Social Media Metrics and Social Data: Why They Matter.

6 best social media monitoring tools 

Unmetric

Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business.

Tools 106

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 115

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“So, there is this new exploratory tracking element that is less like traditional marketing measurement (where you know exactly where you placed a commercial, a billboard, etc,) and more like PR measurement where you’re trying to track down organic conversations in the media.

5 Steps to Thinking More Socially About Communications

Dave Fleet

One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes.

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Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Part 1: Social Media Metrics and Social Data: Why They Matter. Part 2: How to Use the Metrics.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #7: The Zero Conversion.

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll see key metrics for each of your social posts, including: Clicks. Key benefits : Analyze brand sentiment and customer demographics in real time.