These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Conversions. 6-10: Additional Proven Metrics.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions.

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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. Think of sentiment analysis as a subset of social listening.

5 Must-Have Metrics on Your Social Media Scorecard for 2019

Ignite Social Media

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Though not the most insightful of metrics, it’s a good metric for comparing.

11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1.

The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What are social media metrics and why should you track them?

Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. Conversion. More and more people are honing in on the importance of driving towards tangible, credible metrics.

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Awareness metrics. Engagement metrics. Conversion metrics.

Marketing Metrics Your Business Should Start Tracking

Buzzlogix

That’s why digital marketers closely measure important marketing metrics in order to determine whether their marketing efforts are doing what they’re supposed to or not. These marketing metrics provide valuable insight into a marketing campaign’s progress and effectiveness. Here are a few marketing metrics your business should start tracking. Social Media Metrics. Also, social sharing and sentiment indicate the level of engagement with your audience.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Key Metrics for Every Social Media Role

Buzzlogix

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands. Sentiment. It’s important to look at the tone of the articles that are published about your brand to gauge the sentiment. Analyze the impressions when gauging this metric. Conversion Rate Between Stages. Website Conversions.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. This metric is desktop-only.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Here are four areas of social media metrics worth tracking, even if they don’t provide direct ROI calculations. Sentiment: Are the comments, posts etc.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Conversation (measured in @mentions). Twitrratr : Great free tool that measures sentiment and Buzz on Twitter.

The Social Media ROI Debate

Webbiquity SMM

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions. When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Here’s a recap of a few of the key sessions and conversations from the summit. Buyers are open to sales conversations when 1) they are the right buyer and 2) their “digital body language&# indicates they are actively engaged in looking for a solution right now.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics. Union Metrics’ free Twitter analytics report is a way to get quick answers to your biggest Twitter question.

Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. The conversation moved on to the types of goals that we should be setting. Which metrics matter?

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Social media monitoring helps you track key social metrics like brand awareness and social share of voice.

B2B Employee Advocacy Best Practices

Oktopost

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Social media doesn’t just have to be about hustling customers through the conversion funnel. Brand Sentiment. Table of Contents.

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

Monday’s 5 Social Media Must-Reads

Firebelly

3 Key Metrics To Measure Social Media Success. By John Cole Many listening platforms tout automated sentiment and natural language processing as premium features. Below are 5 social media must-reads that we wouldn’t want you to miss.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Are you planning on using automated sentiment to alert you to potential crises?

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Join the conversation.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Here is a list of some metrics and KPIs used to measure success for Earned and Owned Media: Revenue attributed to Earned and Owned Media. Guest Post by Dan Beltramo.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies – new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Part 1: Social Media Metrics and Social Data: Why They Matter.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Analyze customer sentiment.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“So, there is this new exploratory tracking element that is less like traditional marketing measurement (where you know exactly where you placed a commercial, a billboard, etc,) and more like PR measurement where you’re trying to track down organic conversations in the media.

How to leverage social data to be a world-class agency

Sprout Social

As your agency shares content, the resulting social data, especially engagement metrics, can say a lot about what both existing and prospective clients are interested in. But before you throw metrics and KPIs at your client, ask questions to gauge their knowledge.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes.

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Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Part 1: Social Media Metrics and Social Data: Why They Matter. Part 2: How to Use the Metrics.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #7: The Zero Conversion.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Social and bottom-line business metrics continue to exist in a state of disconnect. In social media, quantitative data refers to the numbers behind social media metrics such as engagement, awareness, share of voice, ROI, and customer care.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

By returning key metrics from your own accounts as well as the accounts of your top followers and competitors it helps you discover actionable insights to get rid of guesswork. As noted, Social Mention has a lot of great tools such as Sentiment, Top Users, Top Hashtags, Posts Rank and Sources.

Working with Social Media Data: Activity

Net-Savvy Executive

Analyzing activity data If you're used to measurement conversations with an unstated assumption that you're talking about content data, you probably talk a lot about sentiment and topics. Some metrics may have value with minimal interpretation, such as product ratings scores.