Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. Facebook metric among marketers, as an example for explaining estimated calculations.

Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

Guide to Every Social Media Metric That Matters

Socialmedia.biz

Other popular platforms, including Instagram, Twitter and LinkedIn have also quickly emerged as the go-to channels for social media marketing, where you can use ephemeral images and videos to drive conversions, generate leads, and create a more meaningful relationship with your customer base.

11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. Make your forms mobile-friendly This is huge.

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Failing to track key metrics. Forgetting to steward mobile donors. Mobile donation page.

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[Case Study] Have you crossed the mobile threshold?

SocialFish

This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. Optimizing for mobile.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Also known as a conversion. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. Are mobile ads dead on arrival? conversion. mobile.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How much of your web or blog traffic is coming from mobile devices? Why you should setup the goals and conversions feature within Google Analytics? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

Winning Digital Metrics That Matter

Twist Image

Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. Enjoy the conversation. digital metrics field guide. Episode #406 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I think of one word when it comes to describing Stephen Rappaport : enigma.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Tap into the 24/7 conversation and use it to your advantage. Content marketing… I find that most business leaders either love it or they hate it.

Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? So, just in the way of what you now do with people with podcasts and video casts, and you use the right conversion tools. Mobile Marketing Highlights From the Shorty Guide. Why Mobile Apps Fail.

10 Metrics to Track Your Newsletter Content Success

Writtent Blog

To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. Modern email platforms are particularly sensitive to spam, which has increased the importance of a metric known as sender score.

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

know what call to actions will drive the highest conversion using social media? how to design your website or blog for highest traffic, engagement and conversion? know what content will drive social conversation, conversion and ROI?

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. 5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage.

What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

Between Apple’s “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it’s easy to lose site of the big picture: Eyeballs are easy, and conversions take time. “Good things come to those who wait.”

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How to Prove Your Social Media Impact

Convince & Convert

But more recently, marketers have increasingly come to understand that engagement metrics are not enough. Showing how social media drives conversions is critical to truly demonstrating its value and to win over skeptical executives (highlight to tweet). Image via BigStockPhoto.com.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Tap into the 24/7 conversation and use it to your advantage. Content marketing… I find that most business leaders either love it or they hate it.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Tap into the 24/7 conversation and use it to your advantage. Content marketing… I find that most business leaders either love it or they hate it.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Related Stories Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell 14 Tips to Generate More Leads, Conversions and Sales Using Twitter 10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now!

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. This metric is desktop-only.

Boost Conversions Step 1: Review Your Offer

ProBlogger

While she was telling me all of this a penny dropped: this quotation (or conversion) rate applies to blogging, too. If one of your blogging goals is to boost your conversion rates—for sales, subscriptions, downloads, or some other action—you don’t need to just consider your successes.

#SproutChat Recap: Best Practices for Conversion Rate Optimization

Sprout Social

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. Most of the time, you don’t have a conversion problem, but rather you have an offer problem. A1: Clear call to actions and conversion path #SproutChat https://t.co/X0pB8y0ec0. Review Your Metrics Along the Way. From first click to conversion.

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

The age where you must embrace conversation, human connection and meaning in dialog, not just one to many show up and throw up content. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. You are the media.

Website and Conversion Optimization in Hard Times

Freelance Social Media

Two strategies that can have great impact on the bottom line during hard times without spending a lot of extra money are website optimization and conversion optimization.

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Tracking engagement metrics like open rates and click-through rates will tell you whether your content is having the desired impact. Optimize for Mobile. People check their inboxes via mobile devices more often than via computers these days.

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48 Ways to Measure Social Media Success

Webbiquity SMM

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Here are 46 intermediate metrics (and two final measures) to help marketers evaluate the success of their social media programs and optimize their associated processes.

The Ultimate Guide to Pinterest Analytics

Later

Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Pinterest Analytics: Key Metrics. Pinterest Analytics: Key Metrics . Pinterest Metric #2: Closeups. Pinterest Metric #4: Saves .

5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. 2) Analyzing the Wrong Metrics. Image via BigStockPhoto.com.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics.

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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Mobile traffic is relevant – Mobile engagement is not going away. Mobile traffic is growing, and if you don’t have a responsive website in 2014, then you are way behind the online marketing curve.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I Upon learning these statistics, we did a little—actually, a lot—of digging to find out who/what is actually to blame for these disproportionately low conversion rates. Sticking to Stand-alone Metrics.

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[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

It’s not a great metric. For some reason, I was consumed by this ridiculous metric and it was literally giving me a reason to stop writing…to stop answering questions that my readers asked via email…to stop helping people who were Googling questions and not finding solutions. I clearly remembering looking at those metrics, sitting back in my chair, and smiling. If you are getting started in blogging, you should ignore the metrics.

20 Data-Driven Tips to Improve Ecommerce Conversion Rates [Infographic]

Your Escape From 9 to 5

Overall site traffic has become a valuable metric in the minds of many entrepreneurs but it’s another measurement you will want to take note of, conversion rate. Optimizing your conversion rate is not a matter of business, it is the science of human psychology.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. Facebook = mobile. Half of all mobile web traffic in the U.K. Mobile Marketing Statistics and Facts. 25% of all internet searches last year were made on mobile devices.