Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

Jon Loomer

MAY 15, 2023

This is how you continue the conversation. Second, are these leads who will get something in return like a white paper, or are will they be contacted by a salesperson? This phrase will lead to clarifying questions that will help provide a workable structure of what to expect. What is a good cost per lead? It depends.

Advertising 164

Advertising Real Estate Cost API 164

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. You’ll find both technical and business-focused conversations. Audience and market intelligence uncover whitespace in the market and give editorial and creative direction to your stories. Employees tell better stories than you do. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

JULY 5, 2017

Why you should setup the goals and conversions feature within Google Analytics? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? Why you must enable and setup goals and conversions feature within Google Analytics.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

ROI 60

ROI Conversation Training Template 60

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. Establishes a Human Connection – Instantly Perfect for Social Media Guides the Customer Through Their Journey Drives Conversions. It Drives Conversions.

B2B 178

B2B Loyalty Conversation Buy 178

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

Social Media 95

Social Media Marketing Newsletter URL 95

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. Drives Conversions. A HUGE component of online marketing is about social media. It Drives Conversions. You are talking to people.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. Need more help? SoundCloud.

Training 167

Training Influencer Team Analysis 167

Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall.

Advertising 122

Advertising Facebook ROI Training 122

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. We continued to encourage brands to focus on generating meaningful engagements that inspire conversation and interactions to combat some of the changes.

Organization 101

Organization Trends Social Media Report 101

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. Drives Conversions. A HUGE component of online marketing is about social media. It Drives Conversions. You are talking to people.

B2B 100

B2B Loyalty Conversation Social Media 100

Pam Moore

JUNE 8, 2017

Relationships are human to human and are not based on cookie cutter conversations or content frameworks. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy).

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

MAY 27, 2016

Here are 15 things that smart, social savvy business marketers never do on Facebook. . Instead focus on connecting with people you can learn from, people who you can share mutual value and have relevant, meaningful conversations not only on Facebook, but also in real life when possible. Every social network is different. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online.

Statistics 132

Statistics Content Hubspot Marketing 132

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 205

Process Analysis Compete Data 205

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion.

Social CRM 213

Social CRM Skills Project Process 213

Pam Moore

JANUARY 4, 2017

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Social Media 167

Social Media Social Networking Training Instagram 167

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? These conversations and activities provide insights for sales and support, including: Sales objections.

Team 109

Team B2B Platform Analytics 109

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. Successful influencer marketing includes identifying and vetting the right influencer.

Influencer 60

Influencer Activities Content How To 60

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs.

Brands 114

Brands HootSuite Module Meme 114

Ignite Social Media

OCTOBER 1, 2018

Last year, the marketing software platform acquired Motion.ai When a conversation is initiated, the bot will ask users what kind of help they’re looking for to qualify them as either prospects or current customers. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science.

ROI 60

ROI Strategy Twitter How To 60