Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter.

Features 171

Features Twitter Strategy Newsletter 171

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

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B2B Influencer Platform SMS 306

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. That’s exactly why we go to Twitter. Those that were there in the early days, will be the first to admit that indeed, the times have changed for Twitter. What were they thinking?

Social Media 189

Social Media Marketing Social Networking Compete 189

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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Twitter How To Social Networking Activities 320

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

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Team Marketing B2B Eventful 160

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

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Types Social Media Microblogging Overview 145

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Strategy 108

Strategy Tips Twitter Marketing 108

Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that?

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Direct Marketing Observations

OCTOBER 4, 2017

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Understatements be damned, one could say that social media has evolved and still, others could say it has regressed. So what is a marketer to do? Where does social media fit in the marketing mix?

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B2B Conversation Social Media Strategy 100

Firebelly

APRIL 11, 2016

This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. The two numbers considered were the number of monthly average mobile users for each social network in the U.S., Snapchat is a distant second, with 8.5

Social Networking 100

Social Networking Brands Facebook Mobile 100

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time.

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Twitter How To Microblogging URL 98

agora pulse

APRIL 24, 2020

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. Social media managers and marketers need social media stats. So when Twitter removed Audience Insights, I was flummoxed. What Was Wrong with Existing Twitter Stats?

Twitter 138

Twitter How To Analytics Statistics 138

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Is your audience part of the network?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. Initially this test will support campaigns driving website clicks or conversions, or video views.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. But, Twitter is alive and well in Canada.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. We cover: What is a Twitter mention? Let’s get to it!

Twitter 145

Twitter HootSuite Notification Analytics 145

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st.

Social Networking 172

Social Networking YouTube Film Paid Search 172

Direct Marketing Observations

APRIL 27, 2010

But it took a post from the The Next Great Generation to open my eyes to what we are really talking about here and what really drives participation in social networks. Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Freelance Social Media

MAY 26, 2009

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 131

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

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Hashtag Analysis Twitter Sentiment 52

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Jana Messerschmidt VP of Business Development & Platform Relations, Twitter. Internal networks.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

SEPTEMBER 18, 2018

From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019.

Social Networking 123

Social Networking Video B2B How To 123

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. You can thank them with one click as well.”

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Review TweetBeep Tools Twitter 189

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

Twitter 104

Twitter Tourism Travel Education 104

Almost Savvy

JULY 15, 2010

Talk (And Listen) To Me We’ve all read the advice that the most effective ways to leverage the opportunities to build relationships with new people online is to be engaging and interested in them, by having a conversation that includes both listening and responding. I’ve seen this on Twitter, Facebook and LinkedIn.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84

Brands Sentiment Analysis Marketing 84

Firebelly

JULY 13, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. This prevents automated programs from posting comments. Having trouble reading this image?

Social Networking 141

Social Networking Sites MySpace Paid Search 141

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

How To 95

How To Sentiment Template Templates 95

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Meanwhile, some may specialize in certain functions.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60