Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Mindjumpers

OCTOBER 27, 2010

Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Social CRM.

Social Media 193

Social Media SMS Social CRM Technorati 193

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Koka Sexton

JULY 2, 2012

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. This information is useful in applying targeted marketing campaigns. Assist in lead follow up.

Social CRM 85

Social CRM Software System Marketing 85

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Sprout Social

MAY 31, 2022

But for marketers, this new feature could simplify and improve Instagram management. Many marketers that manage Instagram accounts use their own phones to do so. You can connect multiple Instagram Business Accounts to Sprout Social and choose which profile to publish your content to. Social CRM. In-depth reporting.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Don’t count Twitter out. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Unlike a strong corporate website, businesses should tap the boundless, less structured and uncontrolled world of social media.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Tags: social media monitoring Marketwire monitoring Sysomos.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Point Less.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. At the Bees Awards , 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries.

SMS 227

SMS Social CRM Technorati Eventful 227

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His self-deprecation adds a hilarious, warm tone throughout. UNsettling Stratten has a knack for gaps.

Review 115

Review Social Media Social CRM Consultant 115

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Other people with the same problem won’t benefit from the solution.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. I recognize that marketers are challenged with feeding leads and opportunities to the sales team like a mama bird regurgitating worms. I know the economy remains tight.

Social Media 156

Social Media Discount Loyalty Software 156

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation. With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Of course, its a chicken vs. egg conversation in some aspects. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117